Product Overview of Shopwell
Shopwell, acquired and integrated by Innit, is a personalized food discovery app designed to help consumers make informed and tailored food choices based on their individual nutrition profiles, dietary goals, and preferences.
What Shopwell Does
Shopwell empowers users to make better decisions about the food they eat by analyzing food products at the ingredient level. The app provides personalized nutrition recommendations, allergy alerts, and detailed ingredient analysis, helping users select foods that align with their health and nutrition goals.
Key Features and Functionality
- Personalized Nutrition Scores: Shopwell’s powerful algorithms analyze food products and provide users with a personalized score for each product scanned, helping them choose foods that match their dietary needs and preferences.
- Extensive Product Database: The app covers over 800,000 products, including organic and specialty foods, with daily updates to ensure the most current information is available.
- Food Profile and Scanning: Users can set up their personal Food Profile to include allergies and dietary restrictions. They can then scan food product UPCs in stores or at home to receive personalized nutrition scores and alerts.
- Social Sharing and Community Features: Shopwell allows users to share their Smart Shopping Lists via messaging or social media. It also features lists compiled by influencers, health experts, and celebrity chefs, enabling users to discover new foods and recipes that align with their goals.
- Trade-Up Recommendations: The app highlights similar products that may be a better match for the user’s Food Profile, helping them make healthier and more informed choices.
- Integration with Innit Platform: Shopwell is integrated into the Innit connected food platform, guiding users through the entire food journey from meal planning and shopping to preparation and cooking on smart appliances.
- Location-Based Services: The app tailors the user experience to their preferred retailer and home environments, enhancing the shopping experience with relevant recommendations and information.
By combining advanced algorithms, a comprehensive product database, and social sharing features, Shopwell simplifies the process of making healthy and informed food choices, empowering users to know their food better and eat more aligned with their personal goals.