Product Overview of Tock
Tock is a comprehensive, cloud-based platform designed to revolutionize the way restaurants, bars, wineries, and event venues manage their bookings, reservations, and overall hospitality operations.
What Tock Does
Tock serves as an all-in-one solution for managing reservations, events, takeout, and delivery, integrating these functions into a single, user-friendly system. This platform is engineered to streamline operations, enhance customer experience, and drive revenue for businesses in the hospitality sector.
Key Features and Functionality
Reservation and Table Management
- Tock allows businesses to manage reservations, table assignments, and seating arrangements efficiently. Features include automated floorplan optimization, timeline drag-and-drop functionality for easy table reassignments, and streamlined reservation editing tools.
Event Management
- The platform supports ticketed events, special experiences, and timed entry. Businesses can create ticketed special events, manage multiple start times for recurring events, and sell tickets throughout the duration of an event. Additional features include add-on sales built into the booking flow, private event settings, and QR code ticketing for easy check-in.
Online Ordering and Delivery
- Tock facilitates online ordering with features such as slot-based ordering, order limits by time slot, and the ability to assign delivery orders to in-house drivers or third-party services like Uber and DoorDash. The platform also supports contactless ordering and payment, and integrates with kitchen printers for seamless order management.
Customer Engagement and Feedback
- Tock enhances customer engagement through automated confirmation texts and emails, pre-booking surveys to capture dietary restrictions and special requests, and post-reservation feedback surveys. This helps businesses gather valuable feedback and improve their services.
Marketing and Analytics
- The platform includes tools for marketing and tracking search and social media ad conversions, as well as creating email campaigns to retain customers. Tock also provides advanced data analytics, offering insights into booking patterns, customer preferences, and feedback to help businesses make informed decisions and optimize their operations.
Integration and Support
- Tock integrates with various systems, including POS integrations with platforms like Lightspeed, to provide a complete view of both online and in-restaurant purchases. It also offers social media integrations and 24/7 real-time support to ensure smooth operations.
Additional Features
- Other notable features include automated and digital waitlists, CRM with guest notes and tags, and customizable website templates to match the brand identity of the business. Tock also supports private ordering links for exclusive customer groups and age verification for orders that include alcohol.
Benefits
- Increased Efficiency: Tock streamlines reservation and event management, reducing manual tasks and allowing businesses to focus on providing exceptional service.
- Enhanced Customer Experience: The platform offers a seamless booking experience, making it easier for customers to find and secure reservations, and fostering loyalty and repeat business.
- Advanced Analytics: Tock provides valuable insights through its data analytics capabilities, helping businesses understand their customers better and make data-driven decisions.
- Global Reach: With its international expansion, Tock supports businesses worldwide, adapting to meet the unique needs of each region.
In summary, Tock is a powerful tool that simplifies and enhances the operational, marketing, and customer service aspects of restaurants and event venues, making it an indispensable resource for businesses in the hospitality industry.