Lose It! - Short Review

Health Tools



Lose It App Overview

Lose It is a comprehensive and user-friendly weight-loss app designed to help users achieve their weight management and healthy living goals. Developed by FitNow, Inc. and launched in 2008, the app has become a leading tool in the health and wellness space.



What Lose It Does

Lose It is primarily a calorie counting and nutrition tracking app that generates personalized daily calorie budgets based on users’ profiles, including their current weight, desired weight, activity level, and other health goals. The app aims to educate and assist users in making informed food choices and tracking their progress towards their weight loss objectives.



Key Features and Functionality



Calorie Tracking and Goal Setting

  • Upon signing up, users take a short survey to determine their daily calorie goals. The app then allows users to log their meals, track their calorie intake, and monitor their progress towards their weight loss goals.


Food Database and Logging

  • Lose It boasts a vast international food library with over 50 million searchable items, including foods, recipes, and barcode scanning capabilities for easy meal logging. Users can also create and save custom meals for future use.


Nutrient Insights

  • The app tracks more than just calories, including macronutrients such as proteins, carbs, sugars, and other health metrics like water intake, body measurements, and sleep cycles. The Premium version provides in-depth nutrient insights and supports specific diets like keto, heart-healthy, or Mediterranean.


Integration with Fitness Devices

  • Lose It Premium allows users to connect with a wide range of wearable devices and fitness apps, including Fitbit, Garmin, and Apple Watch, to sync metrics such as exercise, weight, and body fat.


Community Support

  • The app features a built-in social network where users can post updates, interact with other users, and participate in community challenges. This social aspect provides positive reinforcement and accountability, helping users stay motivated on their weight-loss journey.


Additional Features

  • Intermittent Fasting: Users can set and track their fasting schedules, with features like countdown timers and notification preferences.
  • Meal Planning: With the Premium version, users can plan and log their meals and exercises in advance, which is particularly useful for those with regular routines or special dietary needs.
  • AI Voice & Snap It Photo Meal Logging: Users can log meals using voice commands or by taking photos of their food, making the tracking process even more convenient.
  • Healthy Living Articles and Milestones: The app provides daily wellness articles and allows users to break down their weight loss goals into smaller, more achievable milestones.


Plan Options

  • Lose It offers two plan options: the free Basic plan, which includes core features like calorie counting and food database access, and the Premium plan, which adds advanced features such as in-depth nutrient insights, custom challenges, and integration with fitness devices.

In summary, Lose It is a robust and user-friendly app that combines effective calorie tracking, comprehensive nutrient insights, and a supportive community to help users achieve their weight loss and health goals. Its continuous innovation and ease of use make it a popular choice for those seeking a simple yet effective tool for weight management.

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