What Senza Does
Senza eliminates the limitations of traditional on-premise devices by leveraging cloud computing to render the user interface and stream it to a simple, low-cost hardware device known as the Cloud Connector. This approach allows businesses to deliver high-quality, customized user experiences on any HDMI-capable display, whether it be a TV, monitor, or other screen.
Key Features and Functionality
Cost-Effective Hardware
The Cloud Connector device uses hardware components that cost as little as $6, significantly reducing acquisition and operational costs. This makes it feasible for businesses to enter new markets and reach audiences that were previously out of reach due to cost constraints.
Cloud-Rendered UI
The user interface is rendered in the cloud and streamed to the Cloud Connector as a low-latency video stream. This method frees developers from the limitations of on-device application environments, enabling rapid updates, hyper-targeted content, and easy server-side integrations.
Low Latency Delivery
Senza utilizes the latest low-latency streaming technologies to deliver both the user interface and video content quickly, ensuring an ultra-fast and seamless user experience.
Pay-as-you-go SaaS Pricing
The platform operates on a pay-as-you-go SaaS pricing model, where businesses pay only for the cloud resources they use. There are no revenue shares for ad or subscription revenues, and no additional fees for streaming video content.
Simplified Infrastructure
Senza simplifies in-room and on-site infrastructure by eliminating the need for expensive on-site hardware and cabling. The Cloud Connector connects to any HDMI-capable display via Wi-Fi, and devices can be self-installed by users or hospitality staff, reducing setup and maintenance costs.
Long Device Life Cycle
The Cloud Connector is designed for a 10-year life cycle due to its simplicity and the fact that all rendering and compute tasks are handled in the cloud. This reduces the need for frequent hardware upgrades and replacements.
Energy Efficiency
The Cloud Connector has minimal power requirements, using around 0.1A of power, which can be supplied by a typical TV’s USB port. This reduces energy consumption and wiring complexity.
Rapid Deployment and Agility
Senza allows businesses to launch branded TV services quickly using existing Smart TV HTML apps. Changes to the user experience and content can be made in seconds, similar to updating a web page, which enhances operational agility.
In summary, Synamedia Senza offers a robust, cost-effective, and highly agile solution for content delivery, leveraging cloud computing to provide exceptional user experiences on any screen, while minimizing hardware and operational costs.