Product Overview: ShopWell
ShopWell is a personalized food discovery app acquired and integrated by Innit, a leading smart kitchen platform. This app is designed to empower consumers to make informed and healthy food choices aligned with their individual dietary needs, preferences, and health goals.
Key Functionality
- Personalized Nutrition Recommendations: ShopWell uses powerful algorithms to analyze food products at the ingredient level, providing users with personalized nutrition scores based on their age, gender, dietary goals, and restrictions. This helps users select foods that are a strong match for their specific needs.
Key Features
- Barcode Scanner and Product Database: Users can scan the UPCs of food products in stores or at home to receive immediate feedback on how well the product aligns with their food goals or allergies. The app accesses a database of over 800,000 products, updated daily, including a wide range of organic and specialty foods.
- Food Profile and Preferences: Upon setup, users are asked a series of questions to create a personalized Food Profile, which includes information about allergies, dietary restrictions, and health goals such as general health, weight management, athletic training, or managing chronic diseases like high blood pressure or pre-diabetes.
- Nutrition Scores and Alerts: Each product is rated with a green, yellow, or red circle along with a numerical score indicating how well it matches the user’s preferences. Green indicates a strong match, yellow a medium match, and red a weak match. The app also identifies healthier alternatives for products that do not align well with the user’s goals.
- Smart Shopping Lists: Users can create and manage shopping lists that can be shared with friends or via social media. The app allows for themed lists, such as Healthy Vegan Snacks or Celebrity Shopping Lists, which can be easily compiled, shared, and personalized.
- Social Sharing and Community Features: ShopWell integrates social features that enable users to follow top influencers, discover new foods, and share favorite products. The app also highlights featured lists compiled by influencers, health experts, and celebrity chefs.
- Family Support: The app allows users to add multiple family members to their main account, tailoring food preferences to each individual’s needs.
- Additional Tools: ShopWell includes features such as daily challenges, health tips, achievements, and a running log of grocery purchases, making it a comprehensive tool for healthy grocery shopping and meal planning.
Integration with Innit Platform
ShopWell is fully integrated into the Innit connected food platform, which provides a seamless experience throughout the entire food journey, from meal planning and shopping to preparation and cooking. This integration enhances the user experience by offering connected solutions that guide customers through every stage of selecting and preparing food.
In summary, ShopWell acts as a personal nutritionist in your pocket, simplifying the process of making healthy and informed food choices by providing personalized recommendations, detailed ingredient analysis, and social sharing features, all within a user-friendly and comprehensive app.