Product Overview of Blippar
Blippar is a pioneering technology company that specializes in augmented reality (AR) solutions, seamlessly integrating the digital and physical worlds to enhance everyday life.
What Blippar Does
Blippar’s core technology allows users to scan real-world objects or images using their smartphone, tablet, or wearable device, unlocking a variety of interactive and informative digital content. This content can include videos, photos, links, games, and more, which are overlaid onto the physical world in real-time.
Key Features and Functionality
Augmented Reality Technology
Blippar’s AR technology is the backbone of its platform. It uses the device’s camera to recognize images and objects, and then displays relevant digital content on top of them. This is achieved through advanced image detection and tracking capabilities provided by the Blippar SDK.
Blippbuilder and Blippbuilder Script
Blippar offers two powerful tools for creating AR content:
- Blippbuilder: A drag-and-drop AR creation platform that allows users to design and build AR experiences without needing extensive coding knowledge.
- Blippbuilder Script: For more advanced users, this tool enables the creation of AR scenes from scratch using JavaScript, allowing for the addition of images, audio, video files, and complex 3D models.
Blippar SDK
The Blippar SDK is a comprehensive library that enables developers to integrate AR functionality into their applications. It includes three main components:
- Marker and Entity Detector: Recognizes objects and images using a complex server system.
- AR Target Tracker: Tracks specific target images and allows 3D animations to be drawn on the device screen.
- AR 3D Engine: Handles the rendering of 3D content and animations.
Customization and Integration
The Blippar SDK is highly customizable, allowing developers to subclass and override various parts of the SDK’s behavior to fit their specific needs. It also supports integration with third-party applications such as Facebook, Twitter, Spotify, and native apps like browsers, email, and calendars.
User Experience
The Blippar app has been refined to provide a more intuitive user experience. Key features include:
- Enhanced Scanning: Users can tap and hold to scan objects, reducing noise and irrelevant results.
- Immediate Content Delivery: For popular visual searches, the app delivers relevant information upfront, such as nutritional facts for food items or details about public figures and artwork.
Data and Permissions
To function effectively, Blippar requires permissions to access the device’s location, storage, camera, internet/network, and other features. This ensures that the app can deliver region-specific content, store data for faster performance, and maintain an uninterrupted AR experience.
Additional Capabilities
- WebAR and Wearable Support: Blippar’s AR experiences can be published to web browsers (WebAR) and integrated into wearable devices with a lens.
- Blippar Partner Network: A global community of agencies and companies that use Blippar’s technology to offer innovative AR services, enhancing consumer engagement and collecting real-time data.
In summary, Blippar is a robust AR platform that leverages advanced technologies like artificial intelligence, computer vision, and AR to provide engaging, interactive, and informative experiences. Its suite of tools and SDKs make it a versatile solution for both consumers and developers looking to bridge the gap between the digital and physical worlds.