Product Overview: Envisics Augmented Reality Head-Up Displays (AR HUDs)
Envisics is a pioneering company in the automotive industry, specializing in the development and supply of cutting-edge holographic technologies, particularly through their augmented reality head-up displays (AR HUDs).
What the Product Does
Envisics’ AR HUDs are designed to enhance the driving experience by seamlessly integrating digital information into the driver’s line of sight. This technology overlays real-time, relevant data such as navigation directions, speed limits, and upcoming hazards directly onto the windshield, ensuring drivers remain focused on the road while staying informed about their surroundings.
Key Features
1. Dynamic Holography Platform
Envisics’ AR HUDs are powered by their Dynamic Holography Platform, which combines proprietary algorithms with simpler, fewer, and more robust optics. This approach enables the creation of high-quality holographic displays with greater magnification, superior image quality, and the ability to display images at multiple distances simultaneously.
2. Efficient Light Utilization
Unlike traditional technologies that waste over 90% of available illuminating light, Envisics’ platform redistributes light precisely where and when it is needed. This results in greater brightness, reduced heat generation, and a 50% lower power consumption.
3. Advanced Sensor Integration
The AR HUDs are equipped with advanced sensor systems that gather real-time data from the vehicle’s surroundings, including traffic conditions, road signs, and pedestrian movement. This data is processed and displayed in a visually intuitive manner, enhancing situational awareness and safety.
4. Immersive 3D Imagery
Envisics’ technology generates dynamic 3D images that appear to float in space, providing a more immersive and intuitive user experience. This is achieved through complex algorithms and optical systems that create virtual images with depth and perspective.
5. Adaptability and Flexibility
The platform is small, flexible, and easily adaptable across different manufacturer models, even in spaces with competing components like cross-car beams and HVAC systems. This flexibility is enabled by ultra-high magnification and a thermally efficient design.
6. Enhanced Safety and Convenience
By integrating AR HUDs with advanced driver assistance systems (ADAS), Envisics enables features such as lane departure warnings, collision avoidance systems, and adaptive cruise control. This contributes significantly to safer driving conditions and a more convenient in-car experience.
Functionality
- Real-Time Information Display: Provides drivers with critical information such as navigation, speed limits, and upcoming hazards directly in their line of sight.
- Multi-Plane Display: Displays images at multiple distances simultaneously, adapting instantly to ambient light changes.
- Advanced Driver Assistance: Integrates with sensors and cameras to enable features like lane departure warnings and collision avoidance.
- Energy Efficiency: Consumes 50% less power compared to traditional HUD technologies.
- Enhanced User Experience: Offers a more immersive and intuitive driving experience through dynamic 3D imagery and real-time data integration.
Partnerships and Deployment
Envisics has strategic partnerships with major automakers, including Hyundai Mobis and General Motors. The company’s second-generation AR-HUD technology will be deployed in the 2024 Cadillac Lyriq, further elevating the driving experience with a second plane of graphics integrated within the driver’s natural field of vision.