VSCO (Visual Supply Company) is a comprehensive platform designed for photographers and creatives, offering a robust set of tools for editing, sharing, and connecting with a global community.
What VSCO Does
VSCO is a multi-faceted platform that serves as a photo and video editing app, a social network, and a professional tool for photographers. It provides users with the ability to edit and enhance their photos and videos using advanced tools and presets, share their work, and connect with other creatives and potential clients.
Key Features
Editing Tools
- Preset Filters: VSCO offers over 200 curated presets that allow users to give their photos and videos a unique look, ranging from soft and natural to bold and colorful. Pro Members have access to additional advanced presets.
- Advanced Editing Tools: Features include Grain for adding a film-like texture, Dodge & Burn for adjusting highlights and shadows, and HSL (Hue, Saturation, Lightness) for precise color tweaks. For videos, tools such as Trim, Exposure, Contrast, Saturation, White Balance, and Speed are available to refine video content.
- AI-Powered Remove Tool: This tool, available to VSCO Pro members, uses AI technology to erase unwanted objects, people, or text from photos without leaving a trace.
Community and Sharing
- Profile Customization: Users can enhance their profiles by adding location, photography experience, and availability, which is particularly useful for connecting with clients and other creators.
- Direct Messaging: Users can send text or share image links with other users they follow, facilitating private communication within the platform.
- Public Profiles and Privacy: All VSCO profiles are public by default, but users can adjust their privacy settings to disable location information and other details.
Organization and Workflow
- Studio: A private section where users can import and edit photos before publishing them. VSCO Studio is available on both mobile and desktop, and it integrates with Adobe Lightroom, allowing Pro Members to import photos directly from Lightroom.
- Images, Collections, and Journal: The app organizes user content into sections such as Images (user’s own photos), Collections (shared photos from other users), and Journal (a blog-style feature for iOS users to create posts with text and images).
Additional Functionality
- Zoom and Adjust Tools: Available on desktop, these tools enable users to zoom in and out of images and adjust the composition with custom crop options.
- Galleries and Feedback: Users can create galleries for their work and share them with clients, with the option to add a layer of security using passwords.
- Video Editing: VSCO’s video editor includes features like slo-mo, cropping, compositing, film effects, and more, allowing users to enhance their video content.
Membership and Benefits
VSCO offers both a free version and a premium membership, known as VSCO Pro. The Pro membership unlocks additional features such as advanced presets, the AI-powered Remove tool, Grain tool on desktop, and integration with Adobe Lightroom. Members also gain access to photography tutorials, tips, and enhanced profile customizations.
In summary, VSCO is a powerful tool for creatives that combines robust editing capabilities, a supportive community, and professional networking features, making it an invaluable resource for photographers and videographers.