Brand24 is a comprehensive social media listening and monitoring tool designed to help businesses understand and engage with online conversations related to their brand, products, and competitors.
What Brand24 Does
Brand24 collates public mentions from across the web, including social media platforms, blogs, news sites, videos, podcasts, and more. This allows users to track and analyze discussions about their brand, competitors, and specific keywords in real-time. The tool is essential for managing online reputation, tracking marketing campaigns, and gathering competitive intelligence.Key Features and Functionality
Monitoring and Listening
- Brand24 monitors over 20 online channels, including YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook, to gather mentions of specified keywords, brands, or topics.
Sentiment Analysis
- The platform uses AI to accurately assess the sentiment of social media content, helping users understand the overall tone of conversations related to their brand. This feature is highly praised for its accuracy and usefulness in identifying both positive and negative mentions.
Reporting and Dashboards
- Brand24 offers customizable reports, dashboards, and data export options. Users can create custom feeds and receive real-time alerts for relevant media mentions. The dashboards provide quick visualizations of media coverage and analytics, making it easy to track key metrics.
Influencer Identification
- The tool identifies influencers who are talking about your brand, along with their influence over social communities. This feature helps in sourcing the right people for partnerships and understanding their impact on the conversation through metrics like Voice Share and Influencer Score.
Competitive Research
- Brand24 allows users to compare projects and gain insights into competitors’ social media statistics, including their negative and positive mentions. This helps in competitive analysis and strategy development.
Analytics and Metrics
- The platform provides comprehensive metrics such as discussion volume charts, topic analysis, and social measurement. Users can track conversation volume, trending hashtags, and topic maps, among other quantitative metrics.
Alerts and Notifications
- Brand24 offers email reporting and notifications, as well as real-time alerts for relevant media mentions. This ensures users stay informed and can respond promptly to online conversations.
User Interface and Support
- The tool is known for its user-friendly interface, making it intuitive to set up and customize monitoring preferences. It also offers dedicated email and chat support to help users navigate the platform effectively.
Pricing Plans
- Brand24 offers four main pricing tiers: Individual, Team, Pro, and Enterprise. Each plan includes different features, benefits, and usage limits, allowing businesses to choose the plan that best suits their needs.