BrandYourself is a US-based online reputation management company that offers a comprehensive suite of tools and services designed to help individuals and businesses manage and enhance their online presence.
Mission and Purpose
BrandYourself’s mission is to empower users to take control of their online reputation and privacy. The company was founded in 2010 by three students from Syracuse University, driven by the personal necessity of one of the co-founders who found that employers were confusing him with criminals when searching his name online.Key Features and Functionality
DIY Software
BrandYourself provides a do-it-yourself (DIY) approach to online reputation management through its web-based software. This software guides users in creating and optimizing their online profiles to rank well in search engine results. Here are some key features of the DIY software:- Professional Online Resume: Users can create a high-caliber profile to showcase their professional accomplishments, including job titles, companies, employment duration, and descriptions of their roles.
- Linking to Other Profiles and Websites: Users can link to their other social media profiles and websites, boosting the visibility and search engine optimization (SEO) of these links.
- Monitoring Search Activity: The software tracks and shares information about who is googling the user’s name, providing insights into their online audience.
- Search Engine Optimization: Profiles are designed to rank well in search engines, helping users to out-rank negative or irrelevant search results.
Advanced Tools and Services
In addition to the DIY software, BrandYourself offers several advanced tools and services:- Social Media Monitoring: The software scans social media profiles for comments, photos, and posts that may be viewed negatively, using algorithms similar to those used by potential employers.
- Reputation Score: This feature compares the user’s online presence with a database of red flags and positive factors, providing a score and suggestions for improvement.
- Review and Response Management: Users can monitor and manage reviews and responses across various platforms to maintain a positive online image.
Service Tiers
BrandYourself offers several service tiers to cater to different needs:- Free Plan: Provides limited access to the proprietary online reputation management software.
- DIY Plan: Offers unlimited access to the DIY software features for a monthly fee.
- Headstart Plan: Experts build a positive online presence and develop a personalized plan for ongoing improvement.
- Concierge Plan: Comprehensive management of the client’s online presence, including deleting social media posts and managing employee profiles.
Additional Features
Other notable features include:- Campaign Management: Tools to manage and optimize online campaigns to improve reputation.
- Sentiment Analysis: Analyzes the sentiment of online content related to the user.
- Gamification: Engages users in improving their online presence through interactive elements.