Product Overview of CareerArc
CareerArc is a cutting-edge social recruiting platform designed to help organizations attract, engage, and hire top talent through innovative multi-channel strategies. Here’s a detailed look at what the product does and its key features.
What CareerArc Does
CareerArc is tailored for talent acquisition, enabling companies to optimize their social job post performance, increase brand visibility, and streamline the recruitment process. It is particularly useful in today’s candidate-scarce job market, where leveraging social media is crucial for reaching and engaging potential candidates. The platform serves a wide range of businesses, including startups, SMBs, mid-market companies, and enterprises across all industries.
Key Features and Functionality
Social Recruiting and Job Distribution
CareerArc allows users to distribute job posts across multiple social media platforms, including Facebook, Twitter, and LinkedIn. This is facilitated through the Distribute Module, which simplifies the process of launching social campaigns and managing open job inventories.
Automated Publishing
The platform features automated publishing capabilities, including Magic Posts for both job posts and employer brand content. These self-building posts ensure a steady stream of non-repetitive content, optimized for maximum discoverability and conversion. This automation also extends to employee advocacy, allowing easy one-click opt-in for publishing to personal and recruiter social media profiles.
Advanced Visual Media Capabilities
CareerArc 2.0 enhances visual media capabilities with video-enabled publishing, image editing, and asset management. This includes the ability to add custom images and videos to job descriptions, such as those displayed on the CareerArc Job Map, an embeddable map interface showing open jobs in a map view.
Employer Branding and Candidate Engagement
The platform is designed to boost employer branding through various tools. It includes features like customizable templates, career site integration, and job board integration. CareerArc also facilitates candidate engagement with tools such as referral programs, diversity hiring initiatives, and video job ads.
Analytics and Reporting
CareerArc provides a comprehensive analytics dashboard that tracks various aspects of campaign performance. This includes data points on top posts over time, engagement types, and an engagement heat map, helping users gauge the effectiveness of their recruiting efforts.
Collaboration and Content Creation
The CareerArc Engage Module allows users to save drafts of social posts, invite team members to author content, and use ready-to-use social media content templates. This module streamlines content creation and collaboration, making it easier to manage and publish recruitment content.
Mobile Optimization and Accessibility
The platform is fully tablet-compatible, enabling users to post job content and manage live campaigns from anywhere. Additionally, CareerArc offers a Universal Help Button that provides immediate access to client success managers and a resource center with HRCI- & SHRM-approved social recruiting courses.
Integration and Compliance
CareerArc integrates with Applicant Tracking Systems (ATS) and offers compliance management features. It also supports multi-channel posting and talent pool management, ensuring a seamless and compliant recruitment process.
In summary, CareerArc is a robust social recruiting platform that combines advanced automation, enhanced visual media capabilities, and comprehensive analytics to help organizations attract and engage top talent efficiently. Its user-friendly interface, mobile optimization, and extensive integration options make it a powerful tool in the modern recruitment landscape.