Introduction to Glassdoor
Glassdoor is a leading online platform that provides valuable insights into companies, jobs, and career development, catering to both job seekers and employers. Here’s an overview of what the product does and its key features.
What Glassdoor Does
Glassdoor serves as a comprehensive resource for job seekers to research companies, salaries, and reviews from current and former employees. For employers, it offers a suite of tools to manage and enhance their employer brand, attract top talent, and gain meaningful insights into their market and workforce.
Key Features and Functionality
Employer Profiles and Brand Management
- Employers can create and manage detailed profiles, including an “Overview” section to share high-level information about their company, such as the total number of employees, headquarters location, industry, and CEO information.
- The “Why Work For Us” section allows employers to customize up to five tabs with images and videos to showcase their company culture, values, and benefits.
Reviews and Ratings
- Glassdoor enables employees to leave reviews and ratings about their workplace experience, which employers can feature to showcase positive feedback. Employers can also respond to these reviews to engage with their workforce and potential candidates.
Analytics and Insights
- The platform offers robust analytics tools that allow employers to track page visits, follower engagement, candidate demographics, and ratings data. Advanced plans provide more detailed insights, including industry benchmark reports and audience targeting.
Community Features
- Glassdoor has introduced community features known as “bowls,” which allow users to join conversations with other professionals on various topics, including industry-specific discussions, interest groups, and private company forums. These communities enable real-time networking, advice, and connection on work-related and personal topics.
Job Postings and Advertising
- Employers can post jobs on Glassdoor, and these postings are also listed on Indeed if they have a paid job posting arrangement. The platform offers targeted advertising options to help employers reach their desired audience.
Customization and Segmentation
- Employers can customize their profiles for different countries and manage multiple brand profiles using the Employer Center. They can also create segmented profiles to highlight different company divisions and showcase reviews, jobs, and branding content tailored to specific audiences.
User Access and Management
- The Employer Center allows for various access levels, including Administrator, Local Administrator, Analytics Only, and Content Manager, enabling employers to manage user permissions and ensure the right people have the necessary access to different features.
Integration and Updates
- Employers can integrate their social media feeds with their Glassdoor profile and use features like Targeted Company Updates to share content with specific groups of followers based on job function, location, or other criteria.
In summary, Glassdoor is a powerful tool for both job seekers and employers, offering a range of features that enhance employer branding, facilitate meaningful workplace conversations, and provide valuable insights into the job market and workforce dynamics.