Kred Overview
Kred is an advanced social scoring network and end-to-end marketing solution designed to help individuals, brands, and agencies optimize their online presence and influencer marketing strategies.
What Kred Does
Kred primarily functions as a platform to measure and enhance social media influence. It provides users with two distinct scores: an Influence score and an Outreach score. The Influence score, ranging from 1 to 1,000, reflects the likelihood that someone will trust and act upon a user’s posts. The Outreach score, ranging from 1 to 12, indicates the propensity to share other people’s content.
Key Features and Functionality
Scoring System
- Kred’s scoring system is transparent, allowing users to see exactly how their scores are calculated. It analyzes Twitter and Facebook actions over the past 1,000 days to reflect a user’s trust and generosity, which are considered fundamental to building strong relationships.
Real-Time Scoring and Activity Statements
- Scores are updated in real-time, and users receive detailed Activity Statements that show every action that affected their Influence and Outreach scores. This feature helps users understand and improve their social media performance.
Link.Kred
- Kred offers a feature called Link.Kred, which allows users to create a custom link (e.g., yourname.kred) that directs people to a page featuring their bio, photo, and links to their social channels. This acts as a virtual business card and is particularly useful for platforms with limited link sharing capabilities, such as Instagram.
Influencer CRM and Verification
- Kred includes a robust influencer Customer Relationship Management (CRM) system that helps users centralize and engage with influencer profiles. The platform also verifies influencers to ensure authenticity.
Data Reporting and Analytics
- Kred provides comprehensive data reporting and analytics, enabling users to drill down into each piece of content to understand its impact on their scores. The platform offers a visually rich experience with clickable panels that reveal the story behind the numbers.
Community Building
- Users can build and manage their own influencer communities from a single, easy-to-use dashboard. This streamlines the process of engaging with influencers and managing relationships.
Integrations
- Kred offers various integrations, including those with WordPress, IFTTT, Google Sheets, Mailchimp, and more, depending on the chosen plan. Premium plans also include integrations with Google Analytics and Facebook Pixel.
Pricing and Plans
- Kred offers a generous free plan with over 40 features, including up to 2 social footprints and 2 custom domains. Premium plans, such as the Plus ($5/month) and Business ($29/month) plans, provide additional features like increased social footprints, custom domains, and advanced integrations. The Business plan also includes concierge support.
In summary, Kred is a powerful tool for anyone looking to understand, build, and leverage their social media influence. Its transparent scoring system, real-time updates, and comprehensive analytics make it an invaluable resource for influencers, brands, and marketing agencies.