What is Sprout Social?
Sprout Social is a comprehensive social media management platform designed to help organizations optimize and streamline their social media strategies across various channels. It serves as an all-in-one solution, integrating tools for publishing, engagement, analytics, social listening, and customer care.
Key Features and Functionality
Social Management
- Publishing and Scheduling: Sprout Social allows users to create, manage, and schedule content across multiple social media platforms, including Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. Users can upload content, add captions, and select the channels to publish on, all from a single interface.
- Content Calendar: The platform provides a content calendar that enables users to visualize and manage all scheduled social campaigns and content in a timeline or calendar format.
Social Engagement
- Smart Inbox: This feature collects all customer messages and inquiries from multiple social channels into a unified inbox, making it easier to manage and respond to messages. It also includes message spike alerts and auto-tagging for quick reference.
- Chatbot Builder: Sprout Social includes a proprietary bot builder for chat management, allowing users to automate responses to incoming messages even when they are not immediately available.
- Social CRM: The platform offers CRM tools that allow multiple team members to track conversation history, contact information, and other notes for customer interactions.
Analytics and Reporting
- Social Analytics: Sprout Social provides detailed analytics on the performance of social media posts and campaigns, including competitor analysis, follower analysis, and post performance metrics. Users can generate custom reports and export data into various formats.
- Reporting Features: The platform allows users to schedule PDF reports to be sent to stakeholders weekly or monthly. It also offers granular insights through tagging and the ability to share reports with anyone using direct links, even if they don’t have a Sprout account.
Social Listening
- Social Listening Tool: This AI-powered tool helps brands uncover trends and actionable insights from social media. It includes features like spam filtration to reduce unnecessary noise and custom filtration options.
Collaboration and Workflow
- Approval Workflows: Sprout Social automates the content approval process, ensuring that social posts are approved by managers or clients before publishing. It also allows users to assign tasks to team members and delegate responsibilities.
- Content Library: Users can upload and publish brand content from a shared library, making it easier to manage and reuse multimedia assets.
Integrations
- Third-Party Integrations: Sprout Social integrates with various tools such as Salesforce Service Cloud, Google Analytics, and Tableau, helping to aggregate data from multiple sources and deliver custom insights to team members.
Additional Features
- Suggested Send Times: The platform suggests optimal posting times to maximize engagement based on audience behavior.
- Feedback Surveys: Sprout Social offers feedback surveys for Twitter to gather insights from followers.
- Alerts and Notifications: Users receive notifications for important metrics and increases in message activity, helping them stay on top of their social media presence.
Pricing
Sprout Social offers four pricing plans:
- Standard: $249/month, includes 5 social profiles and basic features like review management and social CRM tools.
- Professional: $399/month, includes unlimited social profiles and additional features such as competitive reporting and social commerce integrations.
- Advanced: $499/month, adds features like digital and content libraries, chatbots, and automated link tracking.
- Enterprise: Custom pricing, includes premium features like 24/5 prioritized customer support, consulting services, and premium analytics.