Product Overview of Easyling
Easyling is a comprehensive website translation platform designed to help businesses and language service providers (LSPs) localize their websites efficiently, regardless of the content management system (CMS) or custom integrated solutions they use.
What Easyling Does
Easyling enables the translation of websites into multiple languages, facilitating global reach and user engagement. It is particularly useful for mid-to-large LSPs, content owners with in-house localization teams, and those contracted with LSPs looking to expand their site to new languages.
Key Features and Functionality
CMS-Independent Translation
Easyling is compatible with most major CMS and web technologies, including WordPress, Drupal, Squarespace, HubSpot, Shopify, and custom content management systems. This flexibility allows for seamless integration without the need for specific CMS connectors.
Content Extraction and Translation
The platform offers quick content extraction, allowing users to collect website content easily and export it to formats such as XLIFF, HTML, or CSV for translation. This content can be used with various Computer-Assisted Translation (CAT) tools like memoQ, Trados, and XTM.
Machine Translation and Translation Memory
Easyling includes free machine translation (MT) in its subscriptions, utilizing engines like OpenAI GPT-4 Turbo, Google Translate, DeepL, Systran, and Microsoft Translator. It also supports translation using existing Translation Memory (TM) to ensure consistency and cost efficiency.
In-Context Review and Post-Editing
The platform provides an in-context review feature, known as Highlight View, which allows for visual feedback on how translations fit into the original layout. Users can proofread and edit translated pages directly within the platform.
Automatic Content Change Detection
Easyling detects changes in the source content and notifies users, enabling immediate or scheduled translation updates. This feature ensures that the translated website remains up-to-date with the original content.
Publishing Options
The platform offers multiple publishing methods, including JavaScript publishing and Translation Proxy as add-ons. Users can publish translated content via subdomains (e.g., de.domain.com) or subdirectories (e.g., domain.com/de/).
SEO Optimization and Culturalization
Easyling supports SEO optimization for localized pages, ensuring that translated content is search engine friendly. Additionally, it allows for culturalization and layout adjustments to provide a locale-relevant user experience, including different color schemes, images, and content.
Collaboration and Workflow Management
The platform supports unlimited collaboration without team size limitations. Project managers can invite translators, proofreaders, and allocate different parts of the content for translation. Easyling also provides tools for word count analysis, web source analysis, and project scoping.
Technical Support and Integration
Easyling offers post-publication technical support with predefined SLAs. The platform integrates with Content Delivery Networks (CDNs) to ensure low latency and optimal content delivery. It is also PCI DSS and HIPAA compliant, ensuring data security.
Additional Benefits
- Fast Time-to-Market: Easyling enables quick content extraction and easy publishing, reducing the time and effort required to make a website multilingual.
- Cost-Effective: The platform includes free machine translation and handles repeated content for free, saving 50-80% of the cost compared to total word count.
- User Experience: Easyling ensures a seamless user experience with features like bleed-through management, snapshots, and no page flickering, even in regions with strict internet regulations.
In summary, Easyling is a robust and highly capable platform for creating multilingual websites, offering a range of features that streamline the translation process, enhance user experience, and ensure cost efficiency.