Product Overview: Phrase Localization Platform
The Phrase Localization Platform is a cutting-edge, AI-driven solution designed to automate, manage, and translate content on a global scale, enabling businesses to connect deeper with their customers and drive faster growth.
What the Product Does
Phrase is an all-inclusive localization platform that centralizes the management, translation, and integration of content. It empowers organizations to provide customers with access to content in their native languages, enhancing customer engagement and reducing the resources needed for localization processes. The platform is built to handle content translation at high speed, accuracy, and scale, making it an indispensable tool for global businesses and language service providers.
Key Features and Functionality
Centralized Management
The Phrase Platform serves as a single hub for visibility, management, and translation of all content. This intuitive environment provides full visibility and control, allowing teams to evolve alongside the complexities of their operations.
AI-Infused Capabilities
Phrase leverages advanced AI technology, including its proprietary Phrase Next MT, to offer sophisticated machine translation solutions. The platform integrates with over 30 leading machine translation providers such as Amazon, DeepL, Google Translate, and Microsoft Translator, ensuring optimal translation outcomes based on unique language pairs, content types, and objectives.
Automation and Customization
The platform features the Phrase Translation Management System (TMS), which automates the end-to-end localization process. It allows organizations to customize workflows, utilize brand-owned translation memories and term bases, and work with any language service provider or in-house localization teams. The TMS is particularly useful for managing document-based files, transactional workflows, and localization project management.
Quality and Analytics
Phrase Quality Technologies ensure that content meets high-quality standards through proprietary tools like the Quality Performance Score, based on the industry-standard MQM framework. The platform also includes Auto LQA (Linguistic Quality Assurance) capabilities that use Generative AI to automate quality assessments, saving time and cost. Additionally, Phrase Analytics provides customizable visuals and reports to help make data-based decisions and track business goals without requiring SQL knowledge.
Integrations and Accessibility
The platform boasts over 50 integrations, ensuring seamless connectivity with existing localization systems and workflows. This plug-and-play approach facilitates rapid deployment and value realization. The Phrase Portal offers easy access to fast, accurate, and secure machine translation tools for every employee, while the Phrase Orchestrator allows teams to build sophisticated workflows without needing engineering or development expertise.
Security and Scalability
With Single Sign-on (SSO) and an intuitive interface, the platform is easy to adopt and scale. It is designed to handle large volumes of content and can be tailored to specific business goals and use cases, making it ideal for enterprise customers, marketers, and localization teams.
Conclusion
In summary, the Phrase Localization Platform is a powerful, connective, and customizable solution that leverages AI, automation, and advanced analytics to streamline and optimize the localization process. It is designed to help businesses connect with global audiences more effectively, drive growth, and maintain high-quality content standards.