6sense Product Overview
6sense is a cutting-edge revenue intelligence platform designed to empower B2B sales and marketing teams by providing deep insights into their target audiences and optimizing the sales funnel. Here’s a detailed look at what the product does and its key features:
Core Functionality
6sense is an AI-powered platform that leverages predictive analytics, machine learning, and extensive data sets to help businesses identify and engage potential customers more effectively. The platform is built to address the challenges of modern B2B sales, where purchase decisions are often made by anonymous teams of stakeholders.
Key Features
Data Collection and Analysis
- Anonymous Buyer Identification: 6sense uncovers anonymous buying signals by deanonymizing visitor behavior on your website and millions of other B2B websites, mapping it back to specific accounts.
- Comprehensive Data Sets: The platform utilizes firmographics (company size, revenue range, financial information), technographics, and people data (including over 380 million buyer profiles with verified contact information and psychographics).
- Intent Data: Tracks unlimited customized keywords and provides keyword recommendations to understand buyer interests and intentions.
- Pre-Intent Data: Leverages company news, leadership changes, job listings, funding, and more for hyper-customized outreach.
Predictive Analytics and AI
- Predictive Models: 6sense uses proprietary AI models to analyze patterns in the data, generating insights and predictions about customer intent and buying behavior.
- Buying Journey Insights: The platform identifies where potential buyers are in their buying journey, enabling targeted messaging and engagement at the most effective times.
Integration and Workflow
- Tech Stack Integration: 6sense integrates seamlessly with your existing tech stack, including CRM and Marketing Automation Platforms (MAP), to create cohesive workflows and aggregate insights in a single dashboard.
- Automated Workflows: Automates tasks such as finding accounts ready to buy, engaging them with the right message, qualifying leads, and booking meetings.
Marketing and Sales Enablement
- Targeted Campaigns: Empowers marketers to launch targeted campaigns across various channels and buying groups, and arms sellers with sales intelligence to close deals more efficiently.
- Personalized Outreach: Enables highly personalized marketing and sales outreach by understanding the unique behaviors and interests of potential buyers.
Advertising Capabilities
- Demand-Side Platform (DSP): Provides access to ad inventory across thousands of publisher sites, including large ad platforms like Facebook and LinkedIn, for granular and scalable advertising.
- Precision Targeting: Offers dynamic audience building using over 80 filters, intent data, and contextual targeting to maximize campaign performance and impact.
Reporting and Insights
- Transparent Reporting: Provides dynamic reporting and insights that go beyond superficial ad metrics, allowing businesses to measure the impact on engagement, pipeline, and revenue.
Benefits
By using 6sense, businesses can achieve several key benefits, including:
- Improved Lead Quality: Identify high-quality leads and personalize marketing campaigns to enhance engagement.
- Optimized Sales Funnel: Gain visibility into the “dark funnel” and illuminate hidden signals and missed opportunities.
- Accelerated Deal Cycles: Use predictive analytics to understand the best time to engage accounts and optimize revenue efficiency.
- Enhanced Campaign Performance: Run multichannel, multi-touch campaigns with precise targeting and scalable advertising capabilities.
In summary, 6sense is a powerful tool for B2B businesses looking to enhance their sales and marketing efforts through advanced data analysis, predictive analytics, and personalized outreach. Its comprehensive features and integrations make it an invaluable asset for optimizing the sales funnel and driving revenue growth.