Product Overview of Amobee
Amobee is a comprehensive advertising and media optimization platform designed to help brands, agencies, and media companies unify and optimize their audience engagement across various media channels. Here’s a detailed look at what Amobee does and its key features:
Core Functionality
Amobee’s platform is built on the principle that consumers move fluidly across different screens, including TV, connected TV, digital media, and social platforms. It aims to optimize advertising performance by providing a unified view of audiences and enabling precise targeting and engagement strategies.
Key Features
Cross-Channel Orchestration
Amobee allows marketers to construct and manage linear TV, digital, and social campaigns from a single platform. This includes centralized forecasting tools to accurately measure expected demand, cost, and performance across all screen strategies.
Audience Management
The platform features advanced audience management tools, such as the Bid Forecaster and Audience Forecaster. These tools help in forecasting audience reach and campaign spending, calculating the number of unique users, and determining the reachability of segments across display, video, and mobile channels. The Audience Forecaster also considers lost bid information to provide a universal forecast of segment reach.
Identity and Personalization
Amobee’s Identity Solution enables true identity marketing across all screens by stitching all user instances to one consumer profile. This allows for real-time, user-level decisions, maximizing unique reach and avoiding overexposure. The platform also supports personalized content delivery through its identity graph, ensuring consistent messaging across multiple browsers and devices.
Creative Solutions
Amobee offers award-winning creative solutions, including high-impact ad formats such as responsive Halo Takeover, 3D and VR creatives, and immersive in-content scrollers. These formats are designed to deliver high engagement and brand lift through full-sensory experiences.
Media Portfolio Management
The platform allows for the efficient management of media investments by integrating owned media, private marketplaces, and open market programmatic inventory in one place. This includes seamless social integrations with APIs for Facebook, Instagram, Snapchat, Twitter, and Pinterest to extend audiences and automate social campaigns.
Global Frequency Management
Amobee’s frequency management capabilities ensure that audience exposure is controlled at the user level, applicable across devices, channels, brands, tactics, line items, PMP deals, and audience segments. This helps in preventing overexposure and optimizing campaign performance.
Analytics and Reporting
The platform provides detailed analytics and reporting, analyzing over 60 billion digital content engagements daily across web, mobile, social, and video. This offers brands a 360-degree view of consumers, brand associations, and sentiment, helping to inform creative development, media strategy, and campaign activation.
Industry Recognition
Amobee has been recognized as a leader in the advertising technology industry by several reputable sources, including Gartner Magic Quadrant for Ad Tech, Forrester New Wave™ Report for Cross-Channel Video Advertising Platforms, and AdExchanger as a Programmatic Power Player.
In summary, Amobee is a powerful platform that unifies audiences, optimizes results, and drives business growth by providing comprehensive tools for cross-channel orchestration, advanced audience management, personalized content delivery, and robust analytics and reporting. Its ability to integrate multiple media channels and deliver high-impact ad formats makes it a leading solution in the advertising technology space.