Benchmark Email is a comprehensive email marketing platform designed to help small to medium businesses, as well as freelance marketers, manage and optimize their email campaigns effectively.
What Benchmark Email Does
Benchmark Email is a tool that enables users to create, send, and manage email newsletters, promotional emails, and automated email campaigns. It is tailored to be user-friendly, making it an excellent choice for beginners and experienced marketers alike.
Key Features and Functionality
Email Creation and Editing
- Benchmark Email features a drag-and-drop editor that is intuitive and easy to use, allowing users to create professional-looking emails with minimal effort. The editor includes a block design and email previews for desktop, mobile, and plain text.
Templates and Design
- The platform offers over 200 pre-designed email templates, categorized by industry and available in multiple languages. These templates are responsive and ensure a professional appearance for every campaign.
Marketing Automation
- Benchmark Email excels in marketing automation, allowing users to create automated email series based on various triggers such as user behavior, time-based events, and external triggers. While the free plan limits automation to basic contact list management and welcome emails, paid plans unlock more advanced automation options, including email engagement automations and complex workflows with branching logic.
A/B Testing
- The platform includes robust A/B testing capabilities, enabling users to test subject lines, email copy, CTAs, and delivery times to determine which elements perform best. This feature helps refine campaigns for better results and allows users to send the better-performing campaign to their remaining subscribers.
List Management
- Benchmark Email offers strong list management features, including the ability to import contacts from CSV files, email clients, CRM tools, and social media. The platform also includes tools for list cleaning, such as identifying invalid, risky, or unresponsive email addresses, and creating targeted segments based on interactions like opens and clicks.
Integrations
- With over 1,500 integrations available, Benchmark Email seamlessly connects with popular technologies, including social media, e-commerce platforms, and analytics tools like Google Analytics. This extensive integration capability enhances the platform’s versatility and usability.
Reporting and Analytics
- Benchmark Email provides real-time reporting and analytics, tracking essential metrics such as open rates, click-through rates, conversion rates, and overall ROI. The platform offers detailed dashboards and insights, including click heatmaps, open-by-hour reports, and live engagement metrics, helping users monitor and optimize their campaigns effectively.
Landing Pages and Sign-Up Forms
- The platform includes a simple landing page builder with various content options, although it has limited templates. Users can also create sign-up forms to capture key information from site visitors and grow their email lists.
Customer Support
- Benchmark Email is known for its excellent customer support, available 24/7 via phone, email, and live chat. Support is offered in nine languages, ensuring global accessibility.
Free Plan and Pricing
- Benchmark Email offers a generous free plan that includes unlimited contacts, 250 email sends per month, and basic features like drag-and-drop email builders and basic drip campaigns. Paid plans start at $13 per month and are based on the number of subscribers, offering more advanced features and removing usage limits.
In summary, Benchmark Email is a powerful and user-friendly email marketing tool that is ideal for small to medium businesses and freelance marketers. Its robust features, extensive integrations, and excellent customer support make it a valuable asset for anyone looking to enhance their email marketing efforts.