Product Overview: Brand AI Model by Contlo
Introduction
Contlo’s Brand AI Model™ is a revolutionary AI marketing platform designed to empower modern businesses by enabling them to build and utilize their own customizable generative AI models. This innovative solution is tailored to understand and reflect the unique personality and identity of each brand, thereby enhancing marketing activities through hyper-personalization and automation.
Key Features
1. Customizable AI Model
The Brand AI Model™ allows businesses to create a generative AI model that is fueled by their brand’s own personality. To set this up, companies provide inputs such as their brand story, identity, design language, tonality, and aesthetic attributes, which the AI model uses to deeply understand the brand.
2. Personalized Marketing Strategies
The AI model generates personalized marketing strategies and activities, including creative generation for emails, images, copies, social media content, and more. It also creates generative customer journeys, autonomous segments, and campaigns that are aligned with the brand’s image and messaging.
3. Self-Learning and Improvement
Trained on hundreds of millions of brand-customer interaction data sets, the Brand AI Model™ continuously learns and improves through a self-improving feedback loop. This ensures that the marketing activities and outcomes are constantly refined and enhanced.
4. Autonomous Generative Marketing
The platform disrupts traditional marketing automation by introducing a new category of Autonomous Generative Marketing. This enables businesses to autonomously create segments and campaigns without the need for constant supervision and tweaking.
5. Generative Customer Journeys
Contlo’s Brand AI Model™ reimagines the concept of “Segment of One” by introducing generative customer journeys. It can generate self-creating customer journeys, schedule email and SMS campaigns based on dynamic user actions, and conduct real-time experiments to identify the most effective creatives and copy.
6. Conversational User Interface
The Brand AI Model™ is powered by Contlo’s AI Marketer™, which features a conversational user interface. Marketers can input commands in plain English to generate creatives, marketing copies, and launch omnichannel marketing campaigns within seconds. For example, a command like “Send out a rich email campaign for the launch of our new sneakers” can result in the AI generating brand-specific images, CTAs, email copy, and pre-headers before sending out an optimized email campaign.
7. Real-Time Campaign Optimization
The platform can automatically generate and optimize email subject lines, preheaders, and email content to boost click-through rates (CTR) and open rates. It also uses auto-generated SMS and WhatsApp texts to retarget customers more effectively.
Functionality
- Quick Deployment: Within minutes of training the Brand AI Model™, marketers can generate brand-consistent emails, SMS, and WhatsApp campaigns.
- Omnichannel Marketing: The platform supports launching omnichannel marketing campaigns across various customer touchpoints.
- Marketing Analytics: Users can request marketing analytics and insights through the conversational interface.
- Continuous Improvement: The AI model’s self-improving feedback loop ensures that marketing activities are continuously refined and improved based on performance data.
By integrating the Brand AI Model™ into their marketing stack, businesses can significantly enhance their marketing automation capabilities, achieve higher levels of personalization, and drive more effective customer engagement and retention.