What is BuzzSumo?
BuzzSumo is a comprehensive cloud-based content research and marketing tool designed to help marketers, bloggers, and content creators optimize their content strategies and engage with their target audiences more effectively. Launched in 2014, BuzzSumo has evolved into a powerful toolkit that encompasses a wide range of features to support content discovery, influencer marketing, competitor analysis, and brand monitoring.
Key Features and Functionality
Content Discovery and Idea Generation
BuzzSumo allows users to discover trending topics and content ideas through its robust search functionality. By entering a keyword, users can generate a list of top-performing articles, suggested article titles, and related content ideas. The tool also provides analytics on the number of articles published on a topic, overall engagement levels, and questions users ask about the topic.
Content Research and Analysis
The platform offers in-depth content analysis, enabling users to track social media shares, analyze content performance across different platforms, and identify emerging trends. Users can view data on historical and recently published content, filter by language, location, and content type, and see which social networks the content received the most shares on.
Influencer Identification and Outreach
BuzzSumo’s influencer search feature helps users identify and connect with relevant influencers in their niche. Users can filter influencers based on industry, follower count, social media engagement, and other criteria to pinpoint the most influential individuals for their content marketing campaigns.
Competitor Analysis and Brand Monitoring
The tool provides valuable insights into competitors’ content strategies and social media performance. Users can track their rivals’ most popular content, analyze their backlink profiles, and monitor brand mentions to gain a competitive edge. Additionally, BuzzSumo offers a Facebook page analyzer to compare the performance of up to 10 competitors’ Facebook pages.
Alerts and Notifications
BuzzSumo features an advanced alert system that keeps users informed about industry news, relevant keywords, and brand mentions. Users can set up alerts for keywords, brands, topics, and competitors, receiving notifications via email, in-app alerts, or RSS feeds.
Content Curation and Social Media Promotion
The platform allows users to find, collect, and share relevant content with their target audience. Users can create live notifications for keywords or subjects, distribute content directly on social media, and schedule posts using integrations with tools like Buffer.
Content Brief Generator and Projects
For users on the Plus and Large plans, BuzzSumo offers a Content Brief Generator that automatically creates article briefs with suggested keywords, questions to be answered, and top competing articles. The “Projects” feature enables users to save and organize data from various tools in one place, making it easier to manage content and influencer research.
SEO Analysis and Backlink Research
BuzzSumo includes SEO analysis capabilities, providing insights into search volume, cost per click, and search trends for keywords. Users can also analyze their competitors’ backlinks and track their own backlink profiles.
Paid Media and Content Marketing ROI Tracking
The tool helps businesses measure the effectiveness of their content marketing campaigns by tracking the impact on social media engagement, website traffic, and lead generation. This allows for the optimization of content marketing strategies based on real-time data.
Enterprise-Level Features and Integrations
BuzzSumo offers team collaboration tools, advanced reporting capabilities, and integrations with popular marketing platforms, making it a scalable solution for large organizations with complex content and influencer marketing needs.
In summary, BuzzSumo is an all-encompassing content marketing tool that helps users discover trending content, identify influencers, analyze competitors, monitor brands, and optimize their content strategies through a variety of advanced features and functionalities.