Product Overview of Drip
Drip is a powerful and user-friendly marketing automation platform specifically designed to help eCommerce businesses and marketers build personalized and profitable relationships with their customers.
What Drip Does
Drip gathers and organizes customer data from various sources, including browsing history, social media interactions, cart abandonment, sales, and email engagement. This data is then used to create personalized omnichannel customer journeys at scale, enabling businesses to compete effectively with larger marketplaces.
Key Features and Functionality
Automation
Drip offers robust automation features through its visual drag-and-drop workflow builder. Users can create complex automations with ease, using one-off rules and lifecycle automations to manage daily marketing tasks. This automation capability includes sequential follow-up emails, date-based automations, and user behavior-triggered actions, such as re-engaging customers with abandoned shopping carts.
Segmentation
Drip allows for simple and automated segmentation of your email list. You can build behavioral and lifecycle segments that update automatically, enabling you to send targeted and relevant emails to your subscribers. This segmentation capability has been shown to increase revenue, with Drip customers using segments earning 5x more revenue than those who do not.
Email Campaigns
Drip enables the creation of various types of email campaigns, including full drip campaigns, email blasts, and one-off emails. These campaigns can be highly personalized and tailored to specific subscriber profiles, increasing the likelihood of retaining subscribers by ensuring they receive relevant content.
Integration
Drip integrates seamlessly with many channels and applications, including Zapier, which allows for the automation of numerous tasks and the integration with other services. This includes sending SMS from workflows, transferring data from payment sources, and changing subscriber statuses. Additionally, Drip offers deep integrations with platforms like Thrivecart, providing detailed data such as lifetime value tracking and revenue generated by each broadcast or automation.
Email Capturing and List Management
Drip provides effective methods for capturing emails, including widgets, embedded forms, triggered popups, and hosted forms. It also offers tools to ensure lists are free from inactive or duplicate emails, maintaining the health and integrity of your subscriber list.
Split Testing
Drip allows for advanced split testing features, enabling you to test different email timings, sender names, and content within campaigns. This feature is particularly useful for optimizing email campaigns and is not commonly available in other email marketing tools.
Customer Support
Drip is known for its exceptional customer service, blending humanity with technology to provide helpful, convenient, and caring support. The support team is available across North American and European time zones, ensuring prompt assistance for any questions or concerns.
Pricing and Accessibility
Drip has a straightforward pricing strategy based on the number of subscribers. Users get access to all features and can send unlimited emails, but the pricing varies depending on the size of the subscriber list. This approach ensures that businesses of all sizes can leverage Drip’s powerful features without additional costs for premium functionalities.
In summary, Drip is a comprehensive marketing automation platform that empowers businesses to personalize customer journeys, automate marketing tasks, and integrate seamlessly with various applications, all while providing exceptional customer support and a user-friendly interface.