Gamelight: AI-Powered Mobile Games Marketing Platform
Gamelight, formerly known as Spotlight, is an innovative AI-driven platform designed specifically for mobile game marketing and user acquisition. Developed by LOUD Ventures GmbH, a renowned German mobile game development and publishing company, Gamelight leverages advanced algorithms and extensive data analytics to enhance user engagement, retention, and overall gaming experience.
Key Features and Functionality
AI Algorithm and User Profiling
Gamelight employs sophisticated AI algorithms to analyze app usage data, user behavior, and demographic information. This analysis enables the creation of detailed user profiles, which are used to deliver personalized game recommendations that align with each user’s specific interests and gaming history.Self-Serve Dashboard
The platform offers an easy-to-use self-serve dashboard that allows advertisers to have complete control over their user acquisition campaigns. This dashboard provides access to comprehensive data sets and the ability to set targeted options, ensuring that advertisers can acquire users who are most fitting for their games.Advanced Targeting Options
Gamelight features a range of targeting capabilities, including:- Age & Gender Targeting: Reach the right demographics relevant to your game.
- Vertical Targeting: Acquire users who enjoy games from the same vertical as your game.
- Competitor Game Targeting: Target users who play your competitors’ games based on app IDs.
- Lookalike Targeting: Create audiences and acquire users similar to your paying users.
Reward Algorithm and Loyalty Program
The platform utilizes a rewarded playtime model, where gamers are rewarded with points for their time playing the game. These points can be exchanged for gift cards and vouchers, fostering a dedicated fanbase and enhancing game retention and engagement rates.ROAS Algorithm
Gamelight’s Return on Ad Spend (ROAS) Algorithm analyzes usage data to identify users with the highest likelihood of making a purchase, optimizing ad campaigns for the highest ROAS and retention rates. This feature sets Gamelight apart from other user acquisition sources by ensuring a 100% advertiser retention rate and 0% churn rate.Personalized Game Recommendations
By understanding user gaming preferences and playtime, Gamelight delivers personalized game recommendations that match each user’s profile, thereby enhancing their overall gaming experience and increasing the likelihood of long-term engagement with the recommended games.Benefits and Use Cases
Gamelight is designed for mobile game developers, marketers in gaming companies, and user acquisition managers. It helps these stakeholders to:- Acquire high-quality users at scale.
- Increase user engagement and retention.
- Optimize marketing strategies with real-time analytics and personalized campaigns.
- Enhance the overall gaming experience through tailored recommendations and rewards.