Overview of Iconosquare
Iconosquare is a comprehensive social media management, analytics, and scheduling platform designed to help businesses, agencies, and professional marketers optimize and track their social media performance across multiple platforms. Founded in 2011 as “Statigram” with a focus on Instagram analytics, Iconosquare has evolved to support a wide range of social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
Key Features
Analytics
Iconosquare offers in-depth analytics to help users understand their social media performance. The platform provides detailed insights into follower evolution, average engagement rates, reach, impressions history, and the success of Instagram Stories, including completion rates and optimal posting times. Users can track various metrics such as engagement, audience growth, publishing habits, and page performance for each social media profile. The analytics section is highly customizable, allowing users to create dashboards that display the most relevant data for their brand and campaigns.
Publishing and Scheduling
Iconosquare allows users to schedule posts in advance for Instagram, Facebook, TikTok, LinkedIn, and Pinterest. The scheduling feature includes the ability to add saved captions, hashtag lists, and cross-post content to other profiles, which can help boost engagement. The platform also supports automatic publishing and tagging for posts, although tagging is not available for Story posts.
Monitoring and Listening
The monitoring feature enables brands to listen to and engage with their audience by tracking conversations about their brand and products. Users can respond to, moderate, and export comments on their posts, ensuring they stay on top of social media conversations.
Custom Dashboards and Reporting
Iconosquare allows users to create customizable dashboards to capture insights important to their brand and campaigns. These dashboards can be exported as reports and shared with team members and clients. The platform also supports automated and custom reports, including the ability to export analytics data in XLS and PDF formats.
Media Library and Content Management
The platform includes a media library where users can upload images using Dropbox or OneDrive, structure content, and avoid posting the same content twice. This feature helps in organizing and managing content efficiently.
Competitor Analysis and Hashtag Tracking
Iconosquare provides tools for competitor analysis, allowing users to track competitors’ performance and understand industry benchmarks. It also supports hashtag tracking, which helps in identifying effective hashtags and improving the reach of posts.
Collaboration and Approval Tools
The platform is designed for team collaboration, offering features such as content approval workflows and the ability to share scheduler calendars with external approvers. This facilitates smooth collaboration between team members and clients.
Additional Tools and Features
Iconosquare includes several additional tools, such as Omnilink (an Instagram bio link tool), Twinsta (which turns tweets into Instagram posts), and a Random Comment Picker for Instagram contests. It also offers a social media calendar with over 250 hashtag holidays and audits for Instagram and Facebook. The platform integrates AI to generate ideas and captions, further enhancing its functionality.
Pricing
Iconosquare offers three main pricing plans:
- Single: Ideal for small businesses and professional marketers, this plan supports one user, up to 10 social profiles, and 12 months of data retention. It is priced at approximately $59/month (billed annually).
- Teams: Designed for teams, this plan supports up to 10 users, up to 50 social profiles, and 24 months of data retention. It is priced at approximately $99/month (billed annually).
- Custom: This plan is tailored for larger enterprises and supports unlimited users, unlimited social profiles, and unlimited data retention. Pricing for this plan requires contacting Iconosquare directly.
Each plan includes a 14-day free trial and offers a 22% discount with annual billing.
In summary, Iconosquare is a robust platform that combines analytics, publishing, and monitoring features to help businesses and agencies manage and optimize their social media presence effectively. Its comprehensive set of tools and customizable features make it a valuable asset for any social media marketing strategy.