Product Overview of influData
influData is a comprehensive and powerful search engine combined with advanced analytics tools, designed to help brands, agencies, and companies of all sizes optimize their influencer marketing strategies. Here’s a detailed look at what influData does and its key features:
Core Functionality
Influencer Search and Analysis
influData allows users to search and analyze over 20 million influencers across Instagram, TikTok, YouTube, and YouTube Shorts. This extensive database enables users to find the most suitable content creators for their brand campaigns.
Key Features
Detailed Analytics
The platform provides more than 50 graph-based scores and analyses for each creator and their audience. These include metrics such as engagement, smart media value, follower growth, and the detection of fake or suspicious followers. This helps in evaluating an influencer’s value for advertising campaigns and targeting the right audience.
Audience Insights
influData offers full audience reports for creators with over 2,000 followers, including demographic and follower type reports. It also provides engaging demographic reports, particularly for Instagram, to help in understanding the audience better.
Content and Historical Data
Users can access follower growth data for up to five years and view the most viewed content pieces of an influencer. This historical data is crucial for assessing long-term performance and content strategy.
AI-Based Analytics
Sentiment Analytics
Analyzes comments, spoken text, and community voices using AI.
Social-Storm Detection
Automatically detects potential social media crises and allows for immediate reaction.
Similar Accounts
Suggests AI-based similar accounts for comparison and discovery.
Campaign Management and Reporting
All Platform Tracking & Reporting
Tracks and reports performance across multiple social media platforms.
Campaign Planning and Pipelines
Facilitates planning and managing campaigns with advanced features.
Click Tracking via Shortened Links
Allows creating and tracking shortened links to analyze audience engagement.
Social Media Listening and Management
Social Listening Features
Provides insights into what creators and users share about your brand on social media.
Brand Performance and Collaborations
Views content that tagged the brand and which creators collaborated with the brand account.
Export and Integration Options
PDF & CSV Exporting
Enables exporting data in various formats for further analysis.
Custom Data Import
Supports importing existing lists, information, and spreadsheets.
Integration with Airtable
Offers complete access to raw data through Airtable integrations.
Collaboration Tools
Team Communication & Notes
Facilitates team collaboration with notes and comments.
Creator Collections & Folders
Allows storing content in folders and adding custom fields for individual information about creators.
Packages and Customization
influData offers customized packages to meet individual needs, including influData Cloud, influData Pro, and influData All-In. Each package provides varying levels of functionality, from basic search and analysis to comprehensive analytics and multi-platform support. The pricing and features can be tailored to suit the requirements of different users, whether they are small businesses, large companies, or social media agencies.