What Iterable Does
Iterable is a comprehensive cross-channel customer engagement platform designed to help marketers create unified and personalized customer experiences across various communication channels. Iterable enables businesses to engage their customers through multiple channels, including email, SMS, embedded messages, in-app messages, push notifications, and web push notifications. The platform is tailored to help companies grow their customer base, boost engagement, and increase user lifetime value.
Key Features and Functionality
Messaging
Iterable offers sophisticated messaging capabilities:
- Journeys: Create complex customer journeys using a drag-and-drop interface in Studio. This includes setting up entry rules, messages, delays, and user profile updates to orchestrate interactions with your brand.
- Campaigns: Supports both blast campaigns (sent to all users in a list) and triggered campaigns (sent in response to specific user actions or events). Eligibility campaigns are also available, driven by real-time user profile data.
- Experiments: Conduct A/B tests on any aspect of your campaigns, with full control over test parameters and automatic selection of the winning variation.
Content
Iterable allows for rich and personalized content:
- Templates: Use blueprints for messages that can include static text, HTML, Handlebars logic, personalization, and references to data feeds.
- Snippets: Reuse content across templates for efficiency.
- Catalogs: Store data and query it at send time to customize messages for each recipient.
- Data Feeds: Fetch data from external systems to personalize campaigns in real-time.
Audience
Iterable focuses on user-centric functionality:
- Segmentation: Create groups of users based on properties and events to target specific audiences.
- Lists: Manage static or dynamic lists for flexible audience membership.
- Contact Lookup: Access user profiles, view event histories, and manage list membership and subscriptions.
Insights
The platform provides robust analytics and insights:
- Messaging Insights: View aggregate campaign performance, identify trends, and compare campaigns over time.
- Dashboard: A customizable analytics hub with drag-and-drop data visualization widgets.
- Predictive Goals: Identify customers likely to convert on business goals and tailor experiences accordingly.
- Reports: Create and export performance metrics for campaigns and journeys.
Integrations
Iterable integrates seamlessly with other tools and systems:
- Third-party Integrations: Connect with services like Segment, Mixpanel, Google Analytics, and more.
- API Keys: Use keys to add users to lists, get event data, update user information, and trigger campaigns.
- Webhooks: Configure system and journey webhooks to send data to external systems based on events.
Advanced Data Management
Iterable’s recent updates include:
- Smart Ingest: An intuitive feature that connects directly to cloud data platforms, automating the import of valuable data like user attributes and product catalogs without needing engineering support.
- Data Schema Management: An interface to easily manage and control data structure, enhancing data activation and personalization.
AI-Powered Capabilities
Iterable leverages AI to optimize customer engagement:
- Customizable Predictive Goals: Identify future customer behaviors and tailor experiences.
- Generative AI and AI-Driven Optimization: Enhance campaign performance and personalization using AI.
Enterprise-Ready
The platform is built with enterprise-grade security, compliance, and control:
- Security Protocols: Industry-best security certifications and operational scalability safeguards ensure data protection and compliance.
In summary, Iterable is a powerful tool for marketers, offering a wide range of features to automate and personalize customer communications, integrate with various data sources, and optimize engagement strategies using advanced AI capabilities.