Mailjet is a comprehensive email marketing and transactional email service designed to help businesses and marketers create, send, and manage large volumes of emails efficiently. Here’s an overview of what Mailjet does and its key features:
What Mailjet Does
Mailjet is an all-in-one email solution that enables users to design, send, and track marketing and transactional emails. It is particularly useful for companies that need to send high volumes of emails, as it bypasses the sending limits imposed by standard email clients like Gmail. Mailjet integrates with various platforms, such as WordPress, to enhance its functionality and reach.
Key Features and Functionality
Drag-and-Drop Email Builder
Mailjet features an intuitive drag-and-drop email template builder that allows users to create HTML and plain text emails. Users can start from scratch, choose from over 70 pre-made templates, or upload their own HTML code. The editor is user-friendly and offers basic customization options, previews, and test emails to detect errors.
Multi-User Collaboration
Mailjet is designed for team collaboration, allowing multiple users to work on email campaigns simultaneously. It offers individual permissions for team members, enabling administrators to control who can create, manage, view, and send email campaigns. The service also supports sub-accounts for separate departments, teams, and clients, ensuring independent and secure access.
Comprehensive Email Tracking and Analytics
Mailjet provides in-depth, real-time analytics to track the performance of email campaigns. This includes metrics such as email opens, clicks, deliverability rates, and bounce rates (both soft and hard). The service automatically tracks email activity, giving marketers a clear picture of their campaign’s effectiveness.
Optimized Deliverability
Mailjet focuses on optimizing email deliverability through authentication methods like SPF, DKIM, and DMARC. It also follows ISP recommendations to ensure that emails reach the recipients’ inboxes rather than spam folders.
Email Automation
While Mailjet’s automation tools are basic, they allow for email sequences triggered by events such as welcome emails, date-based triggers, anniversaries, and contact property updates. However, the automation capabilities are limited compared to some other email marketing services, with only a single condition (time delay) available.
Segmentation and Personalization
Mailjet offers robust segmentation features, allowing users to create flexible segments based on various contact properties. It also supports personalization of subject lines and email content using contact field data and conditional display options.
Email Validation and Bounce Management
Mailjet includes an email validation feature to ensure the accuracy of email addresses, which is a significant unique selling point. The service also manages bounces effectively, automatically attempting to resend soft bounces and blocking hard bounces within 90 days.
Transactional Emails and APIs
In addition to marketing emails, Mailjet supports transactional emails through its API platform. This allows businesses to automate event-triggered emails, such as order confirmations and receipts. The service also includes APIs for SMS messages and other transactional communications.
SMTP Relay and Free SMTP Server
Mailjet offers a free SMTP server and relay service, enabling users to send unlimited marketing emails without the restrictions imposed by standard email clients. This is particularly beneficial for businesses with large customer bases.
In summary, Mailjet is a versatile email marketing and transactional email service that offers a range of features to enhance email creation, sending, and tracking. Its user-friendly interface, robust analytics, and optimized deliverability make it a valuable tool for businesses looking to improve their email marketing strategies.
