Product Overview of Oktopost
Oktopost is a comprehensive B2B social media management platform designed to help marketing teams amplify their brand presence, engage with customers, and measure the impact of their social media activities. Here’s a detailed look at what Oktopost does and its key features.
Core Functionality
- Social Media Publishing and Scheduling: Oktopost allows users to schedule social media posts across multiple networks from a single interface. This includes the ability to create posts in bulk, drag and drop posts in a calendar, and adjust schedules as needed. Users can also request approval for posts before they go live, ensuring content consistency and compliance.
Key Features
- Campaign Management: Oktopost enables users to organize social media content into campaigns, simplifying content management and improving reporting. Each post is assigned to a specific campaign, allowing for better analytical insights and data-driven strategies.
- Social Analytics and Reporting: The platform provides robust analytics tools, including custom reports, cross-channel analytics, and engagement metrics. This allows marketers to understand content performance, identify which posts drive lead generation, and measure the metrics that matter most to their business. The new homepage feature offers fully customizable dashboards to consolidate reporting and provide immediate insights into social media initiatives.
- Content Discovery and Sharing: Oktopost helps users discover and share relevant content, positioning their company as a thought leader in the market. The platform streamlines the process of finding and sharing industry trends, news, and insights.
- Social Customer Care: The platform centralizes comments, mentions, and messages from all social networks into one inbox, facilitating timely follow-ups and enhancing customer service. Team members can respond to messages directly from Oktopost, improving response times and customer satisfaction.
- Employee Advocacy: Oktopost includes a built-in employee advocacy tool that encourages staff to promote the business through their personal social channels. This feature allows employees to easily discover, filter, recommend, and share pre-approved company content, amplifying the company’s reach and building brand awareness. The tool also provides segmentation options, comprehensive reporting, and integration with various platforms like Salesforce, Slack, and Microsoft Teams.
- Integration with CRM and Marketing Automation Tools: Oktopost integrates natively with major CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, Eloqua, and Microsoft Dynamics 365. This integration allows marketers to leverage social data to improve customer experience and drive revenue growth.
- Content Management and Collaboration: The platform features a Media Library where team members can access and use approved visuals, ensuring consistency in content creation. It also includes approval workflows, allowing teams to review, approve, and collaborate on social posts before they are published. Users can leave comments, view revision history, and request changes in a seamless interface.
- Mobile App and On-the-Go Publishing: Oktopost offers a mobile app that enables users to schedule and publish content on the go, ensuring real-time engagement and flexibility.
- Compliance and Risk Management: The platform includes features to protect the company’s reputation by banning specific words and phrases in social posts. In case of emergencies, users can pause or purge all social activities and assign employees to take charge.
Additional Capabilities
- UTM Parameters and Link Shortening: Oktopost dynamically adds UTM parameters to every shared link, allowing users to attribute success to the right social activities. It also integrates with link shortening services like bit.ly and content creation tools like Giphy and Canva.
- Customizable Dashboards and Reporting: The new homepage feature allows users to create custom dashboards tailored to their specific needs, ensuring that the most relevant metrics are readily available. Dashboard sharing is also simplified, facilitating collaborative decision-making.
In summary, Oktopost is a powerful tool for B2B marketers, offering a suite of features that streamline social media management, enhance employee advocacy, provide deep analytics, and integrate seamlessly with other critical business tools. It helps marketers build, execute, and measure successful social media strategies, driving engagement, lead generation, and revenue growth.