Product Overview: Perfect Audience
Perfect Audience is a robust digital advertising and remarketing platform that has been integrated into the SharpSpring marketing automation ecosystem. This platform is designed to help marketers and businesses effectively retarget and engage with their audience across multiple channels, enhancing their overall digital marketing strategies.
What it Does
Perfect Audience allows marketers to retarget lost web visitors, reinforcing branding and messaging across the web, social media, and mobile platforms. It helps in capturing more leads, converting them into sales, and upselling or cross-selling to existing customers. The platform is versatile, supporting businesses of all sizes, including B2B, B2C, agencies, and e-commerce merchants.
Key Features and Functionality
Comprehensive Dashboard
Perfect Audience offers a comprehensive, transparent dashboard that provides a unified reporting interface. Marketers can view key performance indicators (KPIs) such as cost data, return on ad spend (ROAS), and performance metrics over time to identify trends and opportunities.
Cross-Channel Retargeting
The platform enables marketers to create, manage, and optimize retargeting campaigns across various channels, including Facebook, Twitter, Instagram, the web, and mobile. This is achieved through a single tracking tag that simplifies cross-channel list building and allows targeting of users across multiple platforms from a single interface.
Powerful List Building and Segmentation
Perfect Audience features advanced audience segmentation tools, allowing marketers to create audience segments based on an infinite combination of intent and behavioral signals. This includes on-site behavior, URL, JavaScript events, query strings, and regular expressions. The platform also supports lookalike audiences, enabling marketers to target prospects with attributes similar to their highest-value customers.
Ad Management and Campaign Control
The platform offers an intuitive campaign manager with a simple interface for creating and managing ad creative. Marketers can control targeting, geographies, devices, placements, timing, and ad creative, and manage multiple campaign types on a single dashboard.
Conversion Tracking and Revenue Analysis
Perfect Audience integrates conversion tracking effortlessly, allowing marketers to track click and view conversions, sale values, order IDs, and more. It also supports revenue tracking, enabling the comparison of revenue values against daily ad spend.
Integration with Major Ad Networks
The platform provides access to the top 9 major ad networks, plus over 200 other leading networks, including Facebook/Instagram, Rubicon, Yahoo/Verizon, OpenX, AOL, AppNexus, Smaato, and MoPub. This extensive network ensures maximum impact and reach for retargeting campaigns.
Transparent Billing and Detailed Analytics
Perfect Audience offers transparent billing with detailed invoices, and provides updated analytics every 2 hours, including metrics such as clicks, conversions, click-through rates (CTR), cost per acquisition (CPA), and cost per click (CPC).
Benefits
- Increased Conversions: By retargeting lost visitors, Perfect Audience helps in converting more leads and reinforcing branding, leading to increased sales and revenue.
- Enhanced Lead Generation: The platform fuels top-of-the-funnel lead generation efforts and supports middle-of-the-funnel conversion through advanced lead nurturing capabilities.
- Customized User Experience: Marketers can deliver hyper-personalized ads based on user behavior, such as the products they viewed or special offers, enhancing the user experience and encouraging return visits.
Overall, Perfect Audience is a powerful tool for digital marketers, offering a seamless way to manage and optimize retargeting campaigns across multiple channels, thereby driving more quality leads, conversions, and revenue.