Product Overview of PublishThis
Introduction
PublishThis is a comprehensive content marketing management platform designed to help businesses and publishers efficiently manage, curate, and distribute high-quality content across various platforms. The platform combines original content with curated articles to create a seamless user experience, driving traffic and engagement.
Key Features
Content Curation and Aggregation
PublishThis excels in content curation by using advanced algorithms and Big Data analytics to match relevant content with the right audience. It aggregates content from multiple sources, allowing users to supplement their original content with curated articles that are relevant and engaging to their audience.
Integration with Embedly
To enhance its embedding capabilities, PublishThis utilizes Embedly’s Embed API and Extract API. This integration enables the platform to deliver content seamlessly across different client sites, ensuring consistency and reliability. The Embed API handles the embedding process, while the Extract API allows users to extract specific features from websites.
Customization and Automation
PublishThis offers robust customization options, allowing users to tailor content feeds based on unique keywords, conditions, and outlets. The platform also supports automated publishing, where content can be scheduled to be published at specific dates and times, ensuring that users’ feeds remain updated and relevant.
Social Trending Algorithm
The platform incorporates a social trending algorithm that measures the popularity of content based on social media metrics such as retweets, shares, and likes. This feature helps in content discovery and can be used to publish automated content that defaults to what is trending rather than just the most recent content.
Multi-Platform Support
PublishThis supports content distribution across various platforms, including websites, newsletters, and social media feeds. This versatility ensures that content reaches the target audience through multiple channels, enhancing engagement and reach.
Collaboration and Contribution
The platform allows for multiple content editors, enabling teams to contribute and manage content efficiently. This feature is particularly useful for organizations with large content teams or those who want to involve various stakeholders in the content creation process.
Future of Content Marketing
PublishThis is evolving to serve as a home base for clients, offering the ability to build microsites and further enhance content quality. The platform is at the forefront of the future of content marketing, focusing on curation, aggregation, and customization to keep users engaged.
Functionality
- Content Matching: PublishThis’ content cloud matches content and sources to other related articles, ensuring readers see relevant content.
- Automated Publishing: The platform allows for automated publishing at predefined dates and times, streamlining the content management process.
- Social Media Integration: Content is optimized based on social media trends, ensuring it remains relevant and engaging.
- Multi-User Collaboration: Multiple editors can contribute to and manage content, facilitating teamwork and efficiency.
- Cross-Platform Distribution: Content is distributed seamlessly across websites, newsletters, and social media feeds.
In summary, PublishThis is a powerful content marketing platform that leverages advanced algorithms, automation, and integration with other tools to provide a comprehensive solution for content curation, aggregation, and distribution. Its features and functionality make it an indispensable tool for businesses and publishers aiming to engage their audiences with high-quality, relevant content.