Product Overview of Robly
Robly is a cloud-based email marketing and automation platform designed to enhance the effectiveness of email campaigns for businesses, marketing teams, and individual marketers. Here’s a detailed look at what Robly does and its key features:
What Robly Does
Robly is engineered to improve email campaign performance, with a focus on increasing open rates and click-through rates. It leverages innovative automation and artificial intelligence technologies to observe user behavior and deliver campaigns at the most optimal times. This approach helps users achieve up to 50% higher open rates and grow their email lists up to four times faster.
Key Features
OpenGen
OpenGen is a unique feature that automatically resends email campaigns to recipients who did not open the initial email, significantly boosting engagement rates.
Robly AI
The AI scheduling feature tracks when contacts open emails and recommends the best times to send future emails based on this data. It can send emails within a specified window (3 to 23 hours) at the exact moment each subscriber is most likely to check their inbox.
Segmentation
Robly offers robust segmentation capabilities, including automatic creation of “Engaged” and “Unengaged” lists. This helps in targeting the right audience with the right content, reducing unsubscribe rates.
Campaign Builder
The platform features a drag-and-drop email editor with a simple and intuitive interface. Users can easily create and customize email campaigns using over 300 pre-made templates that are mobile-responsive.
Automation
Robly includes various automation tools such as auto-responders, which send automated email series to keep the audience engaged, and follow-up emails to maintain continuous communication.
A/B Testing
Users can conduct A/B testing to compare multiple versions of a campaign and determine which one performs better. However, it requires planning at the beginning of the campaign creation process.
Robly Engage
This feature helps target and remove non-openers, potentially lowering costs by optimizing the email list.
Reporting and Analytics
Robly provides comprehensive reporting features, including open rates, click rates, bounces, ISP-specific reporting, and engagement reporting. These metrics help users monitor and improve their email campaigns.
Custom Branding and Forms
The platform supports custom branding, responsive forms, inline forms, popup forms, and GDPR-compliant forms, ensuring flexibility and compliance in user interactions.
Integrations
Robly integrates with various tools such as Shopify, Zapier, InfusionSoft, and offers an API for custom integrations. It also allows for auto-import from Mailchimp.
Additional Functionality
- Landing Page Builder: Users can create landing pages to support their email marketing campaigns.
- Customer Support: Robly offers award-winning support through live chat, email, and phone, with dedicated account managers and educational resources available.
User Experience
Robly is known for its ease of use, even for those with little to no email marketing experience. The platform’s intuitive dashboard and drag-and-drop editor make it accessible for a wide range of users. The combination of powerful automation and AI features, along with its user-friendly interface, makes Robly a highly effective tool for email marketing and automation.