SendPulse is a comprehensive, multi-channel marketing automation platform designed to help businesses of all sizes enhance their digital marketing outreach through various communication channels. Here’s an overview of what the product does and its key features:
What SendPulse Does
SendPulse is an all-in-one platform that specializes in email, SMS, web push notifications, and chatbot marketing. It provides a complete toolkit for creating and managing marketing campaigns, landing pages, online courses, and customer relationship management (CRM).Key Features
Email Marketing
- Drag and Drop Editor: SendPulse offers a user-friendly drag-and-drop email builder that allows users to create responsive, adaptive emails without needing HTML coding skills. Users can choose from over 130 pre-designed templates categorized by different industries.
- Free SMTP Server: SendPulse provides a free SMTP server for sending up to 12,000 monthly emails. It includes features like dedicated IP addresses, SSL connections, and DKIM/SPF authentication to ensure secure and reliable email deliverability.
- Automation 360: This feature enables automated email flows triggered by specific events or user actions, such as welcome emails, abandoned cart reminders, and post-purchase messages. It follows a 5-step process to set up and execute these automations.
- A/B Testing and Analytics: Users can conduct A/B tests on various elements of their email campaigns and track performance metrics like opens, clicks, unsubscribes, and spam complaints.
SMS and Web Push Notifications
- Bulk SMS Service: SendPulse allows sending SMS messages to mobile devices across 200 countries through 1,000 mobile network operators. Features include language support, personalization, automation, and recipient segmentation.
- Web Push Notifications: Users can set up push campaigns across popular browsers like Chrome, Firefox, and Opera, as well as on smartphones. These notifications can be used for promotional offers, new content, or important updates.
Chatbots
- Chatbot Flows: SendPulse supports creating automated chatbot flows for platforms like Facebook, Instagram, WhatsApp, Telegram, and Viber. The chatbot builder includes features like message blocks, flow starters, actions, filters, API requests, and A/B testing.
Subscription Forms and Segmentation
- Customizable Subscription Forms: Users can collect email addresses through customizable subscription forms on their websites, adjusting the forms to include text, images, buttons, and fields.
- Segmentation and Personalization: SendPulse allows segmenting email lists based on criteria like gender, interests, and geographic location. It also supports personalizing emails with subscribers’ names, cities, or job positions.
Integrations and Mobile App
- Third-Party Integrations: SendPulse integrates with various third-party software such as Shopify, WooCommerce, Salesforce, Vtiger CRM, Typeform, CreateForm, Slack, and GoToWebinar. It also supports CMS integrations like WordPress and workflow automation via Zapier.
- Mobile App: The platform offers a mobile app for both Android and iOS, allowing users to manage their marketing campaigns, mailing lists, and statistics on the go.
Additional Features
- Landing Pages and Online Courses: SendPulse provides tools for creating landing pages and online courses, helping businesses to engage their audience and generate leads.
- CRM and Reporting: The platform includes a free CRM system for managing sales and leads, along with detailed reporting and analytics to monitor campaign performance.
- 24/7 Customer Support: SendPulse offers multilingual customer support available 24/7, ensuring users can get assistance whenever needed.