Product Overview of Simpli.fi
Simpli.fi is a comprehensive programmatic advertising platform designed to simplify and enhance media buying and campaign management across various channels, including TV, streaming apps, and digital media.
What Simpli.fi Does
Simpli.fi serves as an Advertising Success Platform, providing industry-leading solutions for agencies, brands, and media companies. The platform is built to capture and engage specific audiences, ensuring meaningful and measurable results through its advanced targeting capabilities and streamlined workflow solutions.
Key Features and Functionality
Demand-Side Platform (DSP)
- Simpli.fi’s DSP leverages unstructured data to target highly specific audiences. Unlike platforms that rely on shared data pools, Simpli.fi enables household-level precision, ensuring ads reach the intended audience with high accuracy.
Addressable Advertising Solutions
- The platform offers addressable advertising solutions that allow for targeting specific households nationwide. This is achieved through the Addressable Audience Curation tool, which utilizes over 3,000 data variables to create and activate custom audiences in real-time. It boasts a high match rate of over 90% when paired with CRM data.
Programmatic Media Solutions
- Simpli.fi provides a wide range of programmatic media solutions, including:
- Programmatic CTV: Combines TV’s reach with digital targeting to maximize relevance to global audiences. The CTV suite includes streaming TV tiers with customizable inventory sources, targeting options, and premium publisher networks.
- Mobile Programmatic Advertising: Delivers targeted mobile ads through in-app and web inventory.
- Programmatic Video Advertising: Engages users through short-form video campaigns across millions of websites and mobile apps.
- Programmatic Display Advertising: Connects with customers using audience-first strategies tailored for intent-driven targeting.
- Native Advertising: Enhances performance with content-integrated ads that are less intrusive and more engaging.
- Programmatic Audio Advertising: Integrates audio advertising into programmatic strategies to tap into engaged users.
Advanced Targeting Capabilities
- Simpli.fi offers advanced targeting options such as geofencing, which allows users to target specific locations down to zip codes. Other targeting options include ZIP code level targeting using Automatic Content Recognition (ACR) data and U.S. Census data, third-party segments, event targeting, keyword search, and site retargeting.
Workflow and Software Management
- The platform streamlines every step of the workflow, from initial planning to final reporting. It provides an all-in-one solution that consolidates inventory from top global publishers into a single deal ID, making it easier to manage campaigns without sourcing inventory from multiple places.
Additional Features
- Social Media Advertising: Maximizes performance by integrating social media advertising alongside programmatic campaigns.
- Google Ads (SEM): Enhances efficiency and performance across digital channels by creating and measuring Google Ads in conjunction with programmatic and social media campaigns.
- YouTube Advertising: Delivers ads to a highly engaged audience on YouTube through an all-in-one advertising solution.
- Political and DTC Advertising: Offers specialized solutions for reaching key voters and consumers using cross-channel programmatic advertising and powerful targeting strategies.
Customer Support and Interface
- Simpli.fi is known for its responsive customer support, which helps users get campaigns running smoothly. The interface is designed to be straightforward and user-friendly, making it easy to set up and monitor campaigns. However, some users have noted that the interface could be more modern and that line-item management could be improved.
Summary
Simpli.fi is a robust programmatic advertising platform that simplifies media buying and campaign management by leveraging unstructured data for precise targeting, offering a wide range of programmatic media solutions, and streamlining workflow processes. Its advanced targeting capabilities, customizable solutions, and responsive customer support make it a valuable tool for agencies, brands, and media companies aiming to maximize their advertising effectiveness.