Overview of Sprout Social
Sprout Social is a comprehensive social media management platform designed to help organizations manage, optimize, and analyze their social media presence across multiple platforms. Here’s a detailed look at what Sprout Social does and its key features:
What Sprout Social Does
Sprout Social is an all-in-one platform that integrates various tools for social media management, including publishing, engagement, analytics, social listening, and customer care. It is designed to streamline social media workflows, enhance team collaboration, and provide actionable insights to drive business decisions.
Key Features and Functionality
Social Management
- Publishing and Scheduling: Allows users to create, manage, and schedule content across multiple social media channels, including Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. The platform includes features like a social content calendar, suggested send times, and the ability to draft and queue posts.
- Social Engagement: Centrally manages social media content and conversations across multiple channels. This includes monitoring mentions, engaging with messages, and using AI-generated canned responses to streamline interactions.
Analytics and Reporting
- Social Analytics: Provides detailed analytics on post performance, follower analysis, and competitor analysis. Users can generate custom reports, export data, and use tags to categorize content and reports. The platform also offers sentiment analysis and social reporting tools to measure social activity and engagement.
- Reporting Features: Sprout Social’s reporting tools allow users to automate report delivery, schedule PDF reports, and share reports with stakeholders via direct links. These features help in quantifying the impact of social media performance and keeping stakeholders informed.
Social Listening
- AI-Powered Social Listening: This premium feature helps brands uncover trends and actionable insights from social media data. It includes spam filtration to reduce noise and provides granular insights to guide future strategies.
Content and Collaboration
- Content Library: Allows users to upload and publish brand content from a shared library, making it easier to manage and reuse content.
- Shared Inbox: Collects all customer messages and inquiries from multiple social channels into a unified inbox, facilitating efficient communication management.
- Approval Workflows: Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Customer Care and CRM
- Customer Relationship Management (CRM) Tools: Provides additional context to users as they interact with leads, including tracking conversation history, contact information, and other notes for customer interactions.
- Chatbots and Automation: Includes a proprietary bot builder for chat management and automation features to cut down on repeated tasks and enhance customer care.
Integrations and Additional Features
- Integrations: Sprout Social integrates with various tools such as Salesforce Service Cloud, Google Analytics, and Tableau, helping to break down internal silos and deliver critical insights.
- Alerts and Notifications: Self-monitors important metrics and sends notifications to users, keeping them informed about key activities and changes.
- Advanced Data Filtering: Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Plans and Pricing
Sprout Social offers four main plans: Standard, Professional, Advanced, and Enterprise. Each plan varies in the number of social profiles supported and the features included, with the Enterprise plan offering custom pricing and additional premium features like 24/5 prioritized customer support and consulting services. Users can also save up to 25% with annual billing.