Product Overview of Animoto
Animoto is a cloud-based video creation platform designed to make the process of creating professional-quality videos straightforward and accessible, even for those with little to no video editing experience.
What Animoto Does
Animoto allows users to create a variety of videos, including product videos, how-to videos, product demos, and social media ads, using a combination of photos, video clips, and music. This platform is particularly useful for businesses looking to enhance their ecommerce marketing strategies and increase sales through engaging video content.
Key Features and Functionality
User-Friendly Interface
Animoto boasts an intuitive interface with drag-and-drop functionality, making it easy for users to upload and arrange their media into pre-built templates designed by professionals.
Template Library
The platform offers a vast library of professionally-designed templates that can be customized to fit various needs. Users can choose from a range of templates, including product intro ads, how-to videos, and social media ads, and then add their own media to these templates.
Media Library
Animoto includes a comprehensive stock library with over a million images and videos sourced from Getty Images, as well as more than 3,000 commercially licensed music tracks. This allows users to enhance their videos with high-quality content without the need for external searches.
Customization Options
Users can extensively customize their videos by adding design elements, text, music, and other effects. The platform also allows for overlaying text, adjusting font sizes, and using split-screen images, making it versatile for different types of video content.
Branding
Animoto enables users to save their business’s custom branding, including logos, colors, and fonts, within their account. This feature, known as “Saved Brand,” ensures that all videos created are on-brand with just one click.
Collaboration and Sharing
The platform supports collaboration through time-stamped comments, allowing team members to provide feedback directly within the video editing workspace. Videos can be downloaded in 1080p or shared directly via integrated social sharing, embedding, and email tools.
Mobile Accessibility
Animoto is available both as a web application and a mobile app for Android and iPhone, enabling users to create, edit, and share videos on the go. This feature is particularly useful for capturing and editing content in real-time, such as during field trips or events.
Additional Benefits
- Increased Sales: By creating engaging product videos, businesses can see significant increases in sales, as demonstrated by success stories like Nest Homeware, which experienced a 400% increase in sales after using Animoto.
- Community Support: Animoto offers a community of video experts and users through its Social Video Marketing Community on Facebook, providing tips, ideas, and feedback to help users improve their video marketing strategies.
In summary, Animoto is a powerful and user-friendly video creation tool that simplifies the process of producing high-quality, engaging videos for various purposes, making it an invaluable asset for businesses and individuals alike.