BuzzSumo is a comprehensive cloud-based content research and marketing tool designed to help marketers, writers, and SEO professionals create engaging content, drive traffic, and enhance social engagement. Here’s an overview of what the product does and its key features:
What BuzzSumo Does
BuzzSumo is a powerful tool that enables users to discover trending topics, analyze content performance, identify influential individuals, and monitor competitors. It provides insights drawn from a vast database of content and social media data, helping users shape and refine their content strategies.
Key Features and Functionality
Content Discovery
BuzzSumo’s content discovery tool allows users to uncover popular keywords and content ideas that can boost engagement. By entering a broad keyword, users can generate a list of suggested article titles, popular topics, and related keywords. This feature also provides analytics on the number of articles published and their overall engagement levels.
Content Research
The content research feature enables users to scan billions of articles and social posts over the past five years. Users can filter content by type, analyze backlinks to competitors’ websites, and gain insights into content performance across different social media platforms. This includes evaluating the performance of various types of content such as blog articles, audio, and video.
Influencer Discovery
BuzzSumo helps users identify and connect with influencers who can drive traffic to their content. The tool allows users to find journalists, Twitter influencers, TikTokers, and other social media personalities who are relevant to their niche. This feature is integrated into the “Projects” section, where users can collate data on top-performing influencers and content.
Content Brief Generator
Available on the Plus and Large plans, the Content Brief Generator automates the creation of article briefs. This feature suggests keywords, questions to be answered, and top competing articles, providing a detailed blueprint for content managers to distribute to their writing teams.
Projects
The “Projects” feature allows users to save and organize data from various tools in one place. This includes top-performing content, influencers, Facebook posts, YouTube channels, and user search queries related to specific keywords. This feature streamlines content and influencer research, making it easier to manage and execute content strategies.
Alerts and Monitoring
BuzzSumo offers a robust alert system that includes keyword/brand alerts, link alerts, author alerts, and domain alerts. These alerts can be set up to notify users in real-time, via daily digests, or through RSS feeds. This helps in monitoring brand mentions, competitor strategies, and new content from specified authors or domains.
Content Curation and Sharing
The tool allows users to find, collect, and share relevant content with their target audience. It integrates with Buffer for scheduling social media posts and provides live notifications for keywords, rivals, or subjects. This feature helps in staying ahead of the latest content trends and sharing them efficiently.
Content Insights and Analytics
BuzzSumo provides in-depth reports on keywords, content, and authors. Users can analyze the performance of specific content ideas, understand the distribution count on social media platforms, and use these insights to measure the effectiveness of their content marketing initiatives. This helps in identifying successful content formats and networks to include in marketing plans.
In summary, BuzzSumo is an all-encompassing tool that aids in content discovery, research, influencer identification, and monitoring, making it an essential asset for any content marketing strategy.
