What is CoSchedule?
CoSchedule is a comprehensive marketing calendar and project management tool designed to help individuals, solo entrepreneurs, and larger teams streamline their online content, social media, and marketing campaigns. It provides a centralized platform to coordinate, schedule, and manage various aspects of your marketing strategy.
Key Features and Functionality
Centralized Calendar View
CoSchedule allows you to connect your blog and social media accounts into a single calendar view. This integration enables you to manage your online campaigns, content, and promotions from one place. It supports connections with third-party applications such as WordPress, Google Calendar, and various social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Social Media Management
You can schedule posts for all your social media accounts within the CoSchedule interface, eliminating the need to manage each account individually. While it currently does not support automatic posting to Instagram, it sends notifications when it’s time to post, making the process relatively seamless.
Blog Management
For bloggers, especially those using WordPress, CoSchedule offers a plugin that brings the calendar directly into your blog dashboard. You can write posts within CoSchedule and export them to your Content Management System (CMS) or manage your posts directly from CoSchedule.
Project and Task Management
CoSchedule allows you to create projects, add tasks within those projects, and schedule them on the calendar. Tasks can be easily dragged and dropped to reschedule, and you can assign tasks to team members. The platform also includes a draft section for placing posts or ideas that are not yet finalized.
ReQueue Feature
The ReQueue feature is particularly useful for evergreen content, allowing you to select posts that will be automatically reposted at a later time, ensuring continuous engagement without manual intervention.
Advanced Project & Task Management
In the paid plans, CoSchedule offers advanced features such as recurring task and event automation, task templates, project and task contributors, and the ability to duplicate projects. These features enhance team collaboration and efficiency.
Customizable Calendars and Views
The platform provides customizable calendar views, including the ability to color-code different projects and ideas. This makes it easy to visualize and manage multiple projects simultaneously. You can also create shareable calendars for teams and customize access permissions for different team members.
AI-Powered Marketing Intelligence
CoSchedule’s Marketing Suite includes an AI-powered Marketing Intelligence Assistant that helps with writing first-draft copy, generating new ideas, and upgrading your marketing workflows. Additionally, you can access over 500 marketer-tested AI prompts to aid in content creation.
Team Dashboard and Collaboration
The Team Dashboard provides a live view of every employee’s active to-do list and projects, allowing for effective delegation, assignment, and reassignment of work. This feature helps in optimizing team output and maintaining high completion rates.
Integration and Automation
CoSchedule integrates with various tools and automates many processes, such as updating project dates and scheduling content across multiple platforms. This centralization and automation help in streamlining marketing endeavors, saving time, and increasing productivity.
Pricing
CoSchedule offers several pricing plans, including a free trial period. The Marketing Calendar plan starts at $39/month (or $29/month when paid annually), with a lower plan available at $19/month (or $14/month when paid annually). The Marketing Suite is the most extensive package, offering additional features like progress trackers, file and asset storage, and automated workflows.
In summary, CoSchedule is a powerful tool that centralizes and automates your marketing tasks, allowing you to manage your content, social media, and projects efficiently from a single platform. Its features are designed to save time, enhance team collaboration, and ensure consistent and effective marketing strategies.