Product Overview of Crimson Hexagon (Now Integrated into Brandwatch)
Introduction
Crimson Hexagon, now fully integrated into the Brandwatch platform following a merger in 2018, was a pioneering AI-powered consumer insights company. The platform specializes in analyzing large-scale consumer conversations to provide deep insights into audience behavior, brand perception, and market trends.
What it Does
Crimson Hexagon’s platform, now part of Brandwatch’s comprehensive consumer intelligence suite, enables clients to analyze and understand vast amounts of social media and online data. This includes public posts from platforms like Twitter, Instagram, and Facebook, as well as data from blogs, forums, news sites, and other online sources. The platform helps businesses build a complete view of their customers, track brand health, and identify competitive and market trends.
Key Features and Functionality
Data Analysis
- Sentiment Analysis: Uses machine learning and natural language processing to analyze the sentiment expressed in social media posts, helping businesses understand public opinions and emotions.
- Topic Analysis: Identifies and clusters topics of conversation, allowing for a deeper understanding of what is being discussed around brands and products.
- Audience Analysis: Provides demographic insights, audience interests, and affinity analysis to help marketers understand their target audiences better.
Advanced Analytics
- Competitive Analysis: Enables businesses to compare their performance against competitors by analyzing social media conversations and trends.
- Trend Analysis: Monitors and identifies emerging trends and patterns in social media data, helping businesses stay ahead of market changes.
- Geolocation Analysis: Analyzes data by location, providing insights into regional preferences and behaviors.
Real-Time Monitoring and Alerts
- Real-Time Monitoring: Continuously tracks social media conversations in real-time, allowing for immediate responses to changes in brand perception or market trends.
- Custom Alerts: Sends alerts for anomalies in typical conversation patterns, such as sudden shifts in sentiment or volume of conversation around a brand.
Visualization and Reporting
- Data Visualization: Presents complex data in intuitive and customizable dashboards, making it easier to interpret and act on insights.
- Custom Dashboards: Allows users to create tailored dashboards to focus on specific metrics and KPIs relevant to their business needs.
Additional Capabilities
- Influencer Identification: Identifies influential individuals and groups within social media conversations, helping businesses engage with key opinion leaders.
- Image Analysis: Includes reverse image search technology to analyze visual content and its impact on brand perception.
- API Integration: Supports integration with other systems through APIs, enhancing the platform’s versatility and compatibility.
Integration with Brandwatch
Following the merger with Brandwatch in 2018, Crimson Hexagon’s capabilities are now part of a unified consumer intelligence suite. This integration combines the best technologies from both companies, offering a 360-degree view of consumer data and insights. The merged platform leverages Brandwatch’s intuitive front-end and Crimson Hexagon’s robust machine learning and historical data archive to provide unparalleled insights for making data-driven business decisions.