What Meltwater Does
Meltwater is a comprehensive media intelligence and social analytics platform designed to help businesses monitor, analyze, and engage with their online presence across a wide range of media channels. It enables organizations to track and analyze mentions of their brand, competitors, and relevant keywords across various media types, including online news, social media, print media, broadcast media (TV and radio), and podcasts. This robust monitoring capability allows businesses to gain insights into their brand reputation, market trends, and consumer behavior, ultimately driving informed strategic decisions.
Key Features and Functionality
Media Monitoring & Analysis
Meltwater allows users to monitor unlimited keywords across all media channels, providing real-time notifications through customizable email alerts. It supports omni-channel analyses, enabling users to track mentions across news and social media platforms.
Reporting & Dashboards
The platform offers highly customizable reports and dashboards. Users can create custom feeds and alerts, generate custom reports, and export results to various formats like Excel. Earned Media Dashboards and Enhanced PR Insight Reports are recent additions that provide deeper insights into media coverage and PR efforts.
Sentiment Analysis and Social Listening
Meltwater includes advanced sentiment analysis, which uses AI to assess the sentiment of social media content based on keywords and phrases. This feature helps businesses understand how their brand is perceived online. Additionally, social listening capabilities allow for the identification of trends, influencers, and audience insights.
Geographic and Media Channel Coverage
The platform covers local, national, and international media, including print, online, and broadcast channels. It monitors over 270,000 global news sources, 15 social media channels, and more than 20,000 podcasts.
AI-Powered Insights
Meltwater leverages AI to provide quick overviews of relevant news through daily reports and an AI Insight Explainer feature, which helps users understand complex data insights more easily. The AI Assistant feature streamlines tasks and account management.
Team Collaboration and Content Management
The platform supports team collaboration with features like content calendars, shared inboxes, and approval workflows. It also includes tools for creating, editing, and publishing social media assets, as well as managing user-generated content (UGC).
Influencer Marketing and Audience Insights
Meltwater helps users identify and segment influencers, collaborate with them on marketing campaigns, and manage past partnerships. It also provides in-depth audience insights, including demographics, interests, and behaviors.
Integration and Accessibility
Recent updates include integrations with Salesforce and a Unified Enterprise Dashboard, which centralizes key metrics and insights. The platform is accessible via a mobile app, ensuring users can monitor and analyze data on the go.
Customization and Automation
Features like custom scoring, spike detection, and automated content approval workflows allow users to tailor the platform to their specific needs. Custom newsletters and content libraries further enhance the user experience.
In summary, Meltwater is a powerful tool for businesses seeking to enhance their media monitoring, social analytics, and consumer intelligence capabilities. Its extensive feature set, powered by AI and designed for ease of use, makes it an invaluable asset for PR, marketing, and communications teams.