Product Overview of Oktopost
Oktopost is a comprehensive B2B social media management platform designed to streamline and enhance the social media strategies of businesses, particularly those in the B2B sector. Here’s a detailed look at what Oktopost does and its key features:
Core Functionality
Oktopost is built to help B2B marketing teams plan, create, approve, schedule, and measure their social media content across multiple platforms. The platform integrates social media management with campaign-focused strategies, allowing teams to align their social activities with broader business objectives.
Key Features
Social Media Publishing and Scheduling
- Oktopost offers a robust social media calendar that allows users to schedule and manage posts across various social media networks. The calendar feature provides a visual overview, enabling teams to avoid overlapping posts and ensure consistent content delivery.
Approval Workflows and Collaboration
- The platform includes easy-to-use approval workflows, allowing team members to review, approve, and collaborate on social posts before they go live. Features such as leaving comments, viewing revision history, and requesting changes are all integrated into a seamless interface.
AI-Assisted Content Creation
- Oktopost leverages AI technology, specifically OpenAI’s GPT-3, to assist in content creation. This integration helps users generate unique and compelling social media posts quickly, saving time and enhancing engagement.
Employee Advocacy
- The platform features a robust employee advocacy solution that enables employees to easily discover, filter, and share pre-approved company content on their personal social profiles. This tool is seamlessly connected with the social media management platform, providing shared workflows, campaigns, and reporting. It also allows for segmentation of posts by topics, departments, regions, and language, and includes features to measure the impact of advocacy on brand amplification and revenue generation.
Reporting and Analytics
- Oktopost provides detailed reporting and analytics, allowing teams to measure the success of their social media campaigns. The platform offers campaign segmentation, conversion tracking, and the ability to attribute success to specific social activities using UTM parameters. Users can build custom dashboards and track actionable metrics tied to major business objectives.
Integration and Compliance
- The platform integrates with various tools such as HubSpot, Salesforce, Slack, Microsoft Teams, and more, enhancing the customer experience and maximizing social media potential. It also includes features to protect the company’s reputation by banning specific words and phrases and allowing for emergency actions like pausing or purging all social activities.
Social Listening and Engagement
- Oktopost offers AI-powered social listening tools to track posts on social media and across the web, helping teams understand conversations around their brand, competitors, and industry. The platform also allows for unified inbox management, where all mentions, comments, and direct messages can be managed in one place.
Mobile Accessibility
- The platform includes a mobile app, enabling users to publish content on the go and quickly share posts, ensuring convenience and flexibility.
Additional Benefits
- Campaign Focus: Oktopost is designed around campaigns, making it easier to manage and report on social media activities in the context of broader marketing strategies.
- User Permissions: The platform allows administrators to set different user permissions, from admin to read-only mode, ensuring that each user has the appropriate level of access.
- Content Curation: Oktopost facilitates content curation directly from the platform, which can be assigned to specific campaigns and measured in per-campaign analytics.
Overall, Oktopost is a powerful tool for B2B marketing teams, offering a comprehensive suite of features to streamline social media management, enhance content creation, and measure the impact of social media activities on business objectives.