Qzzr Overview
Qzzr is a cloud-based quiz building solution designed to help businesses create and deploy interactive, engaging content to drive user engagement, generate leads, and boost brand awareness.
What Qzzr Does
Qzzr enables users to create customized quizzes, polls, and lists that can be integrated into various marketing strategies. The platform is tailored for businesses looking to enhance their online presence and interact more effectively with their target audience. Since its founding in 2013 and its acquisition by Riddle in October 2022, Qzzr has become a robust tool for creating immersive and personalized experiences.
Key Features and Functionality
Interactive Content Creation
Qzzr allows users to create custom quizzes, polls, and lists using a drag-and-drop interface that requires no design or coding experience. Users can add various elements such as images, GIFs, and different question types (multiple choice, open-ended, image-based) to make the quizzes engaging and fun.
Customization Options
The platform offers extensive customization options, including branding, layout, and logical branching. This allows businesses to align the quizzes with their brand message and tone, ensuring a consistent user experience.
Lead Generation and Data Capture
Qzzr quizzes can be designed to capture user data, such as email addresses, and export this data into CRM applications. This feature is particularly useful for lead generation and implementing direct-to-consumer (DTC) marketing strategies.
Analytics and Tracking
The platform provides robust analytics tools to track user engagement, measure the effectiveness of quizzes, and generate custom reports. This helps businesses understand their audience better and optimize their marketing campaigns.
Sharing and Integration
Quizzes created on Qzzr can be easily embedded into websites, shared on social media, or used in email campaigns. The platform also supports integration with other tools and platforms, such as Way We Do, to enhance its functionality.
Gamification and Engagement
Qzzr incorporates gamification elements, such as contests, sweepstakes, and social promotions, to increase user engagement. The platform also allows for the creation of custom call-to-actions (CTAs) and promotions based on quiz performance.
Support and Accessibility
Qzzr offers 24/7 support through multiple channels, including email, chat, and other support options, ensuring that users have the help they need to maximize the platform’s capabilities.
Use Cases
Qzzr is widely used across various industries, including internet, marketing and advertising, and computer software. It is popular among enterprise, small businesses, and mid-market companies for use cases such as engaging conversational surveys, generating new leads, content management, and improving ROI.
In summary, Qzzr is a powerful tool for creating interactive content that drives engagement, generates leads, and enhances brand presence, making it an invaluable asset for businesses seeking to interact more effectively with their audience.