Rocketium is an enterprise-grade agile Creative Operations (CreativeOps) platform designed to streamline and automate the creation, management, and deployment of visual content for marketing and branding purposes.
What Rocketium Does
Rocketium empowers brands to expand their visual communication footprint by automating creative production and operational tasks. The platform is tailored for businesses that need to produce large volumes of on-brand images and videos quickly and efficiently. It is particularly useful for companies running multiple marketing campaigns across various channels, including social media, email, apps, and websites.Key Features and Functionality
Creative Automation
- Rocketium features an AI-powered creative automation engine that allows users to generate over 10,000 images and videos in minutes. This is achieved through simple spreadsheet imports and auto-resizing channel-ready variants, significantly reducing the time and effort required for design tasks.
Customizable Templates
- Users can create base design templates using existing Photoshop files or design with Rocketium’s intuitive drag-and-drop editor. This ensures that all creatives are on-brand and consistent across different channels.
Multi-channel Integration
- The platform supports single-click publishing to various channels, including Facebook, mobile apps, CRM systems, and other marketing automation platforms. This seamless integration enables rapid deployment of campaigns across multiple platforms.
Collaboration and Approval Workflows
- Rocketium offers a single platform for creating approval workflows, managing teams, reviews, and sharing updates. This facilitates smooth collaboration and ensures that all stakeholders are aligned throughout the creative process.
Digital Asset Management and Analytics
- The platform provides robust digital asset management capabilities, making it easy to discover and reuse media assets. It also offers actionable insights and analytics to measure productivity and the performance of creative campaigns. Users can track the impact of various design elements on campaign performance, such as the effect of colors, layouts, and copy on clickthrough rates.
AI-driven Insights and Optimization
- Rocketium’s analytics break down designs by their individual elements, providing detailed feedback on what works best. For example, it can suggest optimal amounts of clean space, the number of products to include, and the best case for copy to improve readability and clickthrough rates.
Generative AI
- The platform leverages generative AI to produce drafts, evaluate and rewrite briefs, rephrase language, and ensure content diversity and inclusiveness. Users can specify the channel, objective, and tone for the content, and the AI will generate appropriate creatives.
Project Management and Workflow Automation
- Rocketium includes comprehensive project management tools, such as task management, workflow management, and billing & invoicing. These features help in streamlining the entire campaign lifecycle and ensuring that all creative operations are well-organized and efficient.
Benefits
- Scalability: Enables the creation of tens of thousands of pieces of content per month, making it ideal for large-scale marketing campaigns.
- Efficiency: Reduces design effort by up to 50 times, allowing teams to focus on more strategic tasks.
- Cost Efficiency: Eliminates the need for expensive video production equipment and teams, making it a cost-effective solution.
- Collaboration: Facilitates team collaboration through its robust collaboration tools, ensuring that multiple users can work on a project simultaneously.