Snazzy AI (by Unbounce) - Short Review

Product Overview: Snazzy AI (now Smart Copy by Unbounce) Snazzy AI, now rebranded as Smart Copy by Unbounce, is an AI-powered copywriting tool designed to revolutionize the way marketers and content creators generate and optimize their written content. Here’s a detailed look at what the product does and its key features.

What it Does

Smart Copy is an AI-driven solution that helps users generate high-quality, optimized content quickly and efficiently. It leverages OpenAI’s GPT-3 along with Unbounce’s proprietary machine learning layer to create compelling content for various marketing needs, including landing pages, Google and Facebook ads, product descriptions, nurture emails, and more.

Key Features and Functionality

User-Friendly Interface

Smart Copy boasts a very user-friendly interface, making it accessible even for those without extensive technical expertise. The features are neatly categorized into templates, tools, and saved content, ensuring a smooth user experience.

Templates and Content Generation

The platform offers over 10 templates for different content types such as email outreach, pitching, product descriptions, blog ideas, landing pages, headers, descriptions, and ad copy. Users can generate content in real-time by providing a brief description of their business and selecting the type of content they need.

Content Extender and Content Rewriter

Smart Copy includes two powerful tools:

• Content Extender: This tool allows users to expand a single sentence or bullet point into a more complex piece of content, customizable by tone and length.
• Remix Option (Content Rewriter): Users can create multiple versions of a single piece of content, helping to avoid repetition and maintain freshness.

Automated Landing Page Creation

The platform offers an automated landing page creation facility, which can complete the process in just a few clicks, saving significant time and effort.

SEO Optimization and Plagiarism Checker

Smart Copy includes features to optimize content for SEO, suggesting keywords, titles, and meta descriptions to improve search engine rankings. Additionally, it has a built-in plagiarism checker to ensure the content is original and unique.

Cross-Platform Content Management

Users can save and manage their existing content within the Snazzy AI dashboard, making it easy to locate and use saved items across various marketing campaigns.

Integration with Unbounce

Smart Copy integrates seamlessly with Unbounce’s conversion optimization platform, allowing users to auto-populate landing pages with content optimized for specific audiences. This integration leverages Unbounce’s decade-long conversion data to deliver highly targeted and relevant digital experiences.

Freemium Model

The platform operates on a freemium model, offering a free plan as well as a premium version with unlimited access. This makes AI-powered copywriting accessible to marketers at every level, democratizing the use of advanced AI technologies. In summary, Smart Copy by Unbounce is a robust AI-powered tool that simplifies and accelerates the content creation process, providing marketers with high-quality, optimized content across various marketing channels, all while enhancing their existing copywriting skills and efficiency.