Vetted News is a media sourcing platform designed to facilitate direct connections between journalists and verified experts across various fields. Here’s an overview of what the product does and its key features:
Purpose
Vetted News aims to streamline the process of finding and connecting with credible sources for journalistic purposes. The platform is built to make it easier for experts to attract journalists and for journalists to find reliable sources quickly.
Key Features
Expert Verification
All experts listed on Vetted undergo a rigorous verification process, which includes:
- Verification of a work email address
- Verification of a LinkedIn profile
- Multiple years of relevant industry expertise
- No known history of providing false or misleading information to the media
- No known history of sexual, physical, or workplace harassment.
Search and Filter Capabilities
Journalists can search for experts using various criteria such as:
- Keywords associated with an expert’s profile
- Industry
- Years of experience
- Location
- Demographic data including sexual orientation, race, and ethnicity. This feature helps journalists find more diverse sources efficiently.
Direct Communication
Journalists can send detailed interview requests directly to the email associated with each source. The platform ensures that journalists’ contact information remains private.
Pull Marketing Approach
Companies or agencies can create expert profiles on the platform, allowing experts to be discovered by journalists in a “pull marketing” approach to earned media. Experts can apply to join the platform, and once approved, their profiles are made available for free.
Pricing Model
Unlike subscription-based models, Vetted charges experts only when they are quoted in an article. This model incentivizes high-quality interactions between journalists and sources.
Capacity and Quality Control
Initially, Vetted is only accepting the first 1,000 experts to ensure a high level of quality and increase the chances of these experts being found, interviewed, and quoted. This cap may be increased in the future as the platform grows.
Benefits for Journalists
- Quick Source Finding: Journalists can find verified sources quickly, enabling them to file stories faster.
- Diverse Sources: The platform helps journalists discover diverse sources, which is crucial for adding depth and nuance to their reporting.
- Efficient Communication: Direct contact with sources streamlines the interview process, reducing the time spent on responding to queries and increasing the likelihood of being quoted.
Overall, Vetted News is a valuable tool for journalists seeking to connect with credible, diverse sources efficiently, while also providing experts with a platform to increase their visibility and contribute to high-quality journalism.