Product Overview of Bandsintown
Bandsintown is a comprehensive platform designed to connect music fans with their favorite artists and live music events. Here’s a detailed look at what the product does and its key features:
Core Functionality
Bandsintown serves as a one-stop hub where fans can find out when and where their favorite bands are touring, as well as other musical events such as live streams, festival appearances, and album releases. The platform allows artists to promote their shows, tours, and other music-related activities directly to their fans.
Key Features for Artists
- Artist Profile Management: Artists can claim, create, or update their profiles on Bandsintown, adding detailed information such as tour dates, live streams, official website links, social media profiles, and bio updates.
- Event Promotion: Artists can list their tour dates, live streams, and other events on the platform. These events can be automatically distributed across various platforms, including the artist’s website, Facebook page, and search engines like Microsoft Bing or Amazon Alexa.
- Cross-Platform Integration: Bandsintown integrates with social media platforms like Facebook, Twitter, and WordPress, allowing artists to promote their events seamlessly across these networks. It also provides JavaScript embed codes to display tour dates on the artist’s website or blog, which update in real time.
- Fan Engagement Tools:
- Posts and Updates: Artists can share updates and news directly to their followers’ feeds.
- Promoted Emails: Artists can create promoted emails to engage fans of similar artists with their shows, music, and merchandise.
- Fan Manager: Manage all fan relationships from a single dashboard.
- Discovery Engine: Get discovered by over 90 million live music fans on Bandsintown and beyond.
- Merchandise Display: Artists can easily display their merchandise alongside their tour dates.
- Smart Link: Drive ticket sales and grow the audience with a single link that directs fans to ticket purchases or other relevant actions.
Additional Tools and Services
- Bandsintown Promoters: A paid newsletter service that targets fans of specific bands, allowing artists to promote their shows to a more engaged audience.
- Bandsintown Manager: A free tool that allows artists to manage their events, post updates to their trackers (fans who follow them), and access various promotional features.
- Bandsintown Pro for Venues: This premium service offers advanced event management, insights, conversion tracking, and automated event promotion. It helps venues list their events on leading platforms like Spotify, Google, Shazam, and Apple Maps, and provides tools for tracking ROI and optimizing marketing impact.
Fan Features
- Event Tracking: Fans can track their favorite artists and receive notifications about upcoming shows and live streams.
- RSVP and Calendar Sync: Fans can RSVP to events and sync these events with their mobile calendars.
- Live Stream Access: Fans can watch live stream performances directly through the Bandsintown mobile application.
Analytics and Insights
- Insights Dashboard: For both artists and venues, Bandsintown provides an intuitive insights dashboard and weekly performance reports to help track engagement, sales, and ROI.
- Integration with Analytics Tools: The platform supports integration with tools like Google Analytics 4, Meta Pixel, Google Tag, and TikTok Pixel for enhanced tracking and retargeting capabilities.
In summary, Bandsintown is a powerful platform that bridges the gap between artists and their fans by providing robust tools for event promotion, fan engagement, and analytics. It simplifies the process of managing and promoting live music events, making it an essential tool for artists, venues, and music enthusiasts alike.