Product Overview of Chartmetric
Chartmetric is a comprehensive music analytics solution designed to assist digital marketers, music supervisors, artist managers, and music industry professionals in monitoring and analyzing the performance of artists across various music streaming and social media platforms.
What Chartmetric Does
Chartmetric serves as an all-in-one platform that aggregates and analyzes data from multiple sources, including YouTube, TikTok, Spotify, Apple Music, Instagram, Facebook, Wikipedia, Twitter, and more. This integration enables users to gain a unified view of an artist’s performance, streamline decision-making processes, and create successful careers in music.
Key Features and Functionality
Multi-Platform Performance Tracking
Chartmetric allows users to track an artist’s performance across different streaming and social media platforms. This includes monitoring chart positions, social key performance indicators (KPIs), album performance, and audience demographics.
Chartmetric Artist Rank
The platform features the Chartmetric Artist Rank, which ranks artists based on their overall active reach and total fanbase. This metric helps in comparing an artist’s performance relative to the top 100,000 artists across nine different platforms.
Data Visualization and Export
Chartmetric offers advanced data visualization tools, including line and bar charts that display cumulative and period-specific data. Users can adjust the granularity of the charts based on the time frame being examined. Additionally, data can be exported in various formats such as PNG, JPEG, SVG, CSV, and XLS.
Artist and Repertoire (A&R) Dashboard
The A&R dashboard is designed to help managers discover new talent by sorting and analyzing data on emerging artists. This feature allows for the identification of similar artists based on genre and other criteria.
Milestones and Achievements Tracking
Chartmetric’s Artist Milestones feature enables users to track and celebrate significant career achievements. This includes career-adjusted milestone scoring, which dynamically adjusts the significance of milestones based on the artist’s career stage and size. Users can also share milestones directly on social media platforms, enhancing fan engagement and industry visibility.
Social and Streaming Stats
The platform provides a powerful and customizable tool for viewing top-level stats at a glance, with the ability to drill down for in-depth analysis. This includes features like daily change tracking, full-screen options, and consolidated table views.
Customization and Usability
Chartmetric is designed with user-friendly features such as improved page loading speeds, auto-filtered milestones, and the ability to group and drill down into specific milestones. This enhances the overall usability and makes navigating insights more intuitive.
Additional Capabilities
- Marketing Campaign Effectiveness: Chartmetric helps in tracking the effectiveness of marketing campaigns by integrating data from various platforms, allowing users to see how different marketing efforts translate into real-world results.
- Playlist and Follower Analysis: Users can track playlists’ acoustic characteristics, follower counts, and search for similar artists based on genre, aiding in targeted marketing and artist development strategies.
In summary, Chartmetric is a robust analytics tool that provides a holistic view of an artist’s performance, enabling music industry professionals to make informed decisions, track milestones, and drive successful music careers.