What is CoSchedule?
CoSchedule is a comprehensive marketing calendar and project management tool designed to help individuals and teams streamline, organize, and execute their content marketing strategies efficiently. It serves as a central hub for coordinating, scheduling, and managing online campaigns, content, and promotions across various platforms.
Key Features and Functionality
Centralized Calendar View
CoSchedule allows users to connect their blog and social media accounts into a single, unified calendar view. This centralization enables easy tracking and management of all projects, content, and promotions in one place.
Integration with Third-Party Applications
CoSchedule integrates seamlessly with a variety of third-party applications, including WordPress, Google Calendar, Google Analytics, Google Docs, and social media platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. This integration facilitates the scheduling and promotion of content directly from the CoSchedule interface.
Drag-and-Drop Calendar
The tool features a user-friendly drag-and-drop calendar that allows users to easily rearrange tasks and due dates. This flexibility is particularly useful for planning and adjusting content schedules as needed.
Task Management
CoSchedule utilizes a task-based workflow, enabling users to break down larger projects into manageable tasks. These tasks can be assigned to team members, and due dates can be set. The platform also supports standalone tasks and content-specific tasks, ensuring that all team members are aware of their responsibilities and deadlines.
Social Media Scheduling
Users can schedule posts for all their social media accounts from a single interface, although there is a limitation with Instagram, where CoSchedule sends a notification for manual posting rather than automatic posting.
ReQueue Feature
The ReQueue feature allows users to mark evergreen content for automatic reposting at a later time, ensuring continuous engagement without manual intervention.
Content Creation and Management
CoSchedule offers tools for creating content directly within the platform using a text editor, or users can upload files from external sources like Google Docs, WordPress, and Evernote. Higher pricing tiers include a Discussions tab for team communication and project tracking.
Customizable Workspaces and Permissions
The Marketing Suite package provides multiple calendars for specific teams, departments, or initiatives, each with custom controls and permissions. This allows for controlled access to projects, campaigns, and initiatives, ensuring that only authorized team members can make changes.
AI-Powered Marketing Intelligence Assistant
CoSchedule’s Marketing Suite includes an AI-Powered Marketing Intelligence Assistant that helps with generating social message copy, building entire social campaigns, and creating usable graphics from ideas. It also offers over 500 marketer-tested AI prompts for outlines, first drafts, and more.
Project and Campaign Management
The platform offers features like Kanban Boards for fielding requests, earning stakeholder buy-in, and saving ideas without disrupting current workloads. It also includes a Team Dashboard for live views of employee to-do lists and projects, enabling effective delegation and management of team priorities.
Digital Asset Management (DAM)
CoSchedule’s Marketing Suite includes built-in DAM software, allowing users to organize all their digital assets in a centralized repository. This helps in maintaining control over brand assets and avoiding duplicate work.
Pricing and Packages
CoSchedule offers several packages:
- Blog Calendar: For managing blogs and social media accounts.
- Marketing Calendar: Includes full social media management, project management, and custom calendar views.
- Marketing Suite: The most extensive package, featuring additional tools like progress trackers, file and asset storage, automated workflows, and advanced project management features.
In summary, CoSchedule is a powerful tool that streamlines content marketing by centralizing scheduling, task management, and project coordination, making it an invaluable resource for both solo entrepreneurs and larger teams.