Later.com is a comprehensive social media scheduling and marketing platform designed to help individuals and businesses manage, plan, and optimize their social media content across multiple platforms.
What Later Does
Later.com enables users to schedule, manage, and analyze their social media content on platforms such as Instagram, Facebook, Twitter, Pinterest, TikTok, YouTube, and LinkedIn. The platform is particularly renowned for its focus on visual content planning and automation, helping users save time, maintain a consistent social media presence, and drive engagement.
Key Features and Functionality
Visual Content Calendar
Later’s visual content calendar is a core feature, allowing users to visually schedule and organize their content across various social media platforms. This calendar supports drag-and-drop functionality, enabling users to easily plan and arrange their posts in a visually appealing manner. Users can view their calendar in week, month, or list formats and even preview how their scheduled posts will look on their Instagram profile.
Post Builder
The post builder is a robust tool that lets users create and schedule posts for multiple social media channels. It includes features such as adding captions, tags, locations, and bio links. Later also offers AI-powered caption writing and hashtag suggestions to enhance post engagement. Additionally, there is an integrated image and video editor to ensure media fits the requirements of each social channel.
Media Organizer
Later’s media library allows users to upload, store, and organize their media files, including photos, videos, and GIFs. Users can add captions, tags, and location information to each file, making it easy to search and locate content when scheduling. The platform also integrates with stock photography and design tools like Unsplash and Canva, providing access to royalty-free images and design capabilities.
Analytics and Insights
The platform offers detailed analytics to track the performance of your content, providing insights into audience engagement, post performance, and the effectiveness of different content strategies. This data helps users make informed decisions to optimize their social media presence.
Link in Bio
Later’s Link in Bio (Linkin.bio) feature allows users to create a customizable landing page with multiple links, overcoming Instagram’s one-link-in-bio limitation. This tool is particularly useful for driving traffic to various web pages, such as e-commerce stores, blog posts, and other business pages. It also supports Instagram and TikTok grids, enabling users to link each post to relevant business pages.
Collaboration and Team Management
Later includes collaboration tools that facilitate teamwork on social media planning and scheduling. Features like shared calendars and the ability to invite contributors to upload media, even without a Later account, make it easier for teams to work together.
Auto-Publish and Story Scheduling
The platform supports automatic publishing of posts on Instagram and other platforms, saving users time and effort. Additionally, users can schedule Instagram Stories directly from the calendar.
Bulk Scheduling and Quick Schedule
Later allows users to schedule multiple posts at once, which is useful for planning campaigns or managing a high volume of content. The Quick Schedule feature enables users to drag and drop media onto time slots in their schedule, populating the next available time slot with their content.
Additional Features
Other notable features include the ability to manage Instagram comments through the Conversations module, search and repost Instagram content using hashtags, and integrate with Shopify stores to create shoppable Instagram feeds.
Pricing
Later offers several pricing plans to cater to different user needs, including a free plan and three paid plans. The paid plans provide additional features such as advanced analytics, multi-account management, and more detailed statistics. Users can opt for monthly or yearly payments, with a 17% discount available for annual payments.
