What is Sprout Social?
Sprout Social is a comprehensive social media management platform designed to help businesses of all sizes manage, optimize, and analyze their social media presence across multiple platforms. The platform aims to enable users to build and grow stronger relationships with their customers through streamlined and efficient social media management.
Key Features and Functionality
Social Management
- Publishing and Scheduling: Sprout Social allows users to create, manage, and schedule content across various social media channels, including Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. Features include drafting, scheduling, and queuing posts, as well as a social content calendar to visualize all scheduled campaigns.
- Social Inbox: The platform offers a unified inbox that collects all customer messages and inquiries from multiple social channels, enabling centralized management of social media content and conversations.
Engagement and Customer Care
- Social Engagement: Users can engage with messages, monitor mentions, and respond to reviews across different social media platforms. The platform also includes AI-generated canned responses and a proprietary bot builder for chat management.
- CRM Tools: Sprout Social integrates customer relationship management (CRM) tools, allowing multiple team members to track conversation history, contact information, and other notes for customer interactions.
Analytics and Reporting
- Social Analytics: The platform provides detailed analytics on the performance of social media posts and campaigns, including competitor analysis, follower analysis, and post performance metrics. Users can generate custom reports, export data, and use tagging to get granular insights.
- Reporting Features: Sprout Social offers robust reporting tools that allow users to schedule PDF reports, share reports with stakeholders via direct links, and access premium analytics for deeper insights into social media performance.
Social Listening
- Social Listening Tool: This premium feature uses AI to uncover trends and actionable insights from social media data. It includes spam filtration to reduce unnecessary noise and provides custom filtration options for more precise data.
Content and Collaboration
- Content Library: Users can upload and publish brand content from a shared library, making content management more efficient.
- Approval Workflows: The platform automates the content approval process, ensuring that social posts are approved by managers or clients before publishing.
Monitoring and Alerts
- Monitoring Profiles and Keywords: Sprout Social allows users to monitor profiles, keywords, and locations, providing real-time alerts for increased message activity and other important metrics.
- Alerts and Notifications: The platform self-monitors key metrics and sends notifications to users via email, text message, or in-app alerts.
Integrations
- Third-Party Integrations: Sprout Social integrates with various tools such as Salesforce Service Cloud, Google Analytics, and Tableau, helping to break down internal silos and deliver critical insights.
Pricing Plans
Sprout Social offers four pricing plans:
- Standard: $249/month, includes 5 social profiles, review management, keyword and location monitoring, social CRM tools, and mobile apps.
- Professional: $399/month, includes unlimited social profiles, competitive reporting, workflows, social commerce integrations, and more.
- Advanced: $499/month, adds features like digital and content libraries, chatbots, automated link tracking, and more.
- Enterprise: Custom pricing with additional features such as 24/5 prioritized customer support, consulting services, and premium analytics.
Overall, Sprout Social is an all-in-one platform that simplifies social media management by providing a wide range of tools for publishing, engagement, analytics, social listening, and customer care, making it a valuable solution for businesses looking to enhance their social media strategies.