Product Overview of Purple WiFi
Purple WiFi is a comprehensive, cloud-based solution designed to enhance and manage guest WiFi experiences, particularly in high-dwell complex spaces such as retail stores, hospitals, and other public venues.
Key Functionality
- Guest WiFi and Captive Portal: Purple WiFi provides a stable, secure, and scalable guest WiFi solution. When a user connects to the WiFi network, they are redirected to a customizable captive portal for authentication. This process can be tailored to collect key contact and demographic information, which is then stored in a centralized reporting dashboard.
Key Features
- Customizable WiFi Authentication: Users can set up custom WiFi access pages and login journeys, including various authentication methods such as email verification and MAC authentication. This ensures a seamless and branded login experience for visitors.
- WiFi Analytics: The platform offers detailed analytics and insights into visitor behavior, allowing businesses to create detailed visitor profiles. This data can be used to improve venue efficiency, increase revenue, and engage visitors more effectively.
- Digital Wayfinding and Interactive Maps: Purple WiFi includes digital wayfinding capabilities, helping visitors navigate complex spaces easily. This feature is particularly beneficial in large venues like hospitals, where it can significantly reduce the time and resources spent on directing visitors.
- Marketing and Engagement Tools: The platform allows businesses to set up marketing emails, SMS content, microsurveys, and NPS surveys. The LogicFlow functionality enables personalized and automated marketing campaigns to drive sales and enhance visitor engagement.
- Integration with Third-Party Services: Purple WiFi can be integrated with other third-party services through connectors, enabling businesses to combine data and enhance their overall customer engagement strategies.
- Surveys and Feedback: The system supports microsurveys that can be presented to users after authentication, providing valuable feedback. Automated surveys can also be set up to collect feedback and improve customer satisfaction.
- CRM and Data Management: The platform includes a CRM page where businesses can view and manage WiFi user contact and visit information. Verified email addresses are marked in the CRM, and data can be exported via API.
Benefits
- Reduced IT Workload: By providing a stable and secure guest WiFi solution, Purple WiFi can reduce IT site visits by up to 90%, minimizing the hassle associated with managing guest WiFi.
- Enhanced Customer Insights: The analytics provided by Purple WiFi help businesses gain a better understanding of their customers, enabling more targeted and effective marketing strategies.
- Improved Visitor Experience: With features like digital wayfinding and customizable captive portals, Purple WiFi ensures that visitors have a seamless and positive experience while using the WiFi network.
Overall, Purple WiFi is a robust solution that not only simplifies the management of guest WiFi but also provides valuable insights and tools to enhance customer engagement and improve business operations.